Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
When it comes to rodents, and insects, kindness is not a word traditional pest control brands have used as part of a brand name or product description. It took a woman to replace the notion of "kill" with the concept of kindness to disrupt an industry.
The flexible packaging converter takes home top honours at the 2019 Flexible Packaging Achievement Awards Competition
March 7, 2019
As part of the 2019 Flexible Packaging Achievement Awards Competition, TC Transcontinental Packaging announced that it has won the Gold award for Sustainability for a second year in a row, as well as the Gold award for Packaging Excellence and the Silver award for Technical Innovation for the Harney & Sons Master Tea Blenders pouch.
Peanut-based snack brand POP recently launched in the UK with branding by B&B studio. At the core of the brand is a mission to shake up the snacking category, championing the humble peanut and its power to do good—for the body, the planet and for people in need.
When Gary Fish founded Deschutes Brewery 30 years ago in the town of Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, the pioneering brewery is the tenth largest craft brewery in the country. It’s also one of the most influential, based on the success of its defining legacy beers: Black Butte Porter, Mirror Pond Pale Ale, and Fresh Squeezed IPA, along with its seasonal and limited release offerings and small batch barrel-aged experimental brews. Fish’s entrepreneurial spirit and contrarian nature drove constant innovation that fueled growth and paved the way for the craft beer revolution.
Brand strategy firm, Retail Voodoo, is expanding its team, naming Kelly Frazier as Director of Creative Strategy, a new position. She will focus on uncovering new opportunities for client growth in the food and beverage categories.
On February 12th, 2019, MULTIVAC was presented with the prestigious 2019 Supplier of the Year award by the North American Meat Institute (NAMI). The award was given at the Annual Awards Ceremony and Luncheon during the 2019 International Production and Processing Expo (IPPE) at the Georgia World Congress Center in Atlanta, Georgia.