Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
Consumers are now more interested in clean label ingredients instead of product descriptions or the brand name itself, when shopping for new foods and drinks, according to a new global survey – highlighting the ongoing importance of clean label products.
BRANDPackaging announced the winners of its 2018 Design Gallery People's Choice awards at the annual Packaging That Sells Conference held in Chicago on October 8-10. The awards recognize the industry's best packaging designs based on how effectively the packaging uses graphics and structure to tell a brand's story.
Right now, there are countless meetings, conference calls and video chats happening about new product launches, brand refreshes and line extensions that will rely heavily on packaging design to tell a story. The consideration of sustainable packaging continues to move up the list of importance in these strategy meetings as consumer awareness grows and global news highlights the environmental impacts packaging can cause.
In January of 2017, MULTIVAC announced the acquisition of TVI, the market leader in protein portioning equipment, with strategic plans to enter the realm of protein portioning and slicing. Anuga FoodTec 2018 was the official launch of the processing division for MULTIVAC Germany. In preparation for full scale launch of TVI for the United States in early 2019, MULTIVAC US has hired Chris Mason as Sales Director for the newly formed Processing Division.
Branding agency Straight Forward Design has created eye-catching packaging, brand guidelines and immersive educational materials for betty, a new UK-based lifestyle and femcare company that seeks to break down barriers and help girls navigate the growing-up years in a fun and fuss-free way.
EasyDose transforms the industry-standard 100 oz laundry jug, condensing it to a 23 oz bottle that uses 50% less water, 60% less plastic and is 75% lighter, saving time and space. The product features a new automatic dosing mechanism built right into the flip cap, which means no more drippy, messy pouring of detergent into the cap or guessing how much to use. It automatically doses the right amount with one squeeze, reducing waste and unnecessary spilling.
In this issue of Packaging Strategies, we cover the Top 100 food & beverage packaging companies, 3D technology for experience and brand packaging, linear transport systems, case and tray sealing, frozen food trends and more!