Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
When Oregon-based Naked Winery designed an adventure-ready wine, it needed to ensure its bottles were up to the challenge, too.
February 14, 2019
In the rapidly changing world of 21st century food and beverages, new groups of consumers are emerging as important market segments. This presents opportunities for manufacturers and producers, but catering to their needs often requires innovation.
Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village (smithandvillage.com). The collection includes five boxes of luxury chocolate truffles in different sizes, designed for gifting.
Millennials are continuing to shape the current consumer landscape in today's digital world. According to a recent GlobalWebIndex report, 68 percent of millennials use smartphones to access the internet, and they spend an average of nearly four hours online each day.
Your packaging may be more important to your company’s success than you know. In addition to attracting consumers’ attention and protecting your products, it also can have a significant impact on your operating costs.
S-One Labels & Packaging, a global leader in digital printing solutions, is excited to announce that it has been named an HP Indigo Media Solutions Partner, focusing on the Indigo ecosystem surrounding the fast-growing digitally printed label and flexible packaging market.
In today’s beverage space, there is no shortage of demand for healthy products with value-added features that do not compromise on taste. Canadian brand Rumble has been successful in meeting this challenge with its line of enhanced protein Supershakes, Relaunching with packaging from SIG, the shakes will soon be available in the unique combismileBig 330ml carton, fueling a wide demographic while working to support the planet.