The flexible packaging segment is proving its staying power as sales are up and more and more food and beverage products roll out onto store shelves in this format. According to Frost & Sullivan, flexible packaging sales reached 25.4 billion in 2011 and the firm estimates that in 2016 this number will look more like 30.63 billion. Why the growth? Read on for expert insights and a look at the emerging pouches forming this segment.
I reached out to Dennis Calamusa, president and founder of Allied Flex Technology, a sales, marketing & consulting Group that provides global flexible packaging machinery systems and technologies to the North & South American markets. I also had to chance to correspond with Greg Bunker, group marketing director, food and specialty packaging at the Dow Chemical Company. They both weighed in on the flexible packaging industry, where it’s been, where it’s going and why the blossoming popularity.