Organic foods are growing at a fast clip as consumers shop for minimally processed and pesticide-free products with understandable “clean labels” uncluttered with artificial ingredients and additives. As these health-conscious consumers pay more attention to the substances that enter their bodies and the environment, they also expect that organic food packaging will be all-around ecologically friendly to ensure they aren’t consuming any “accidental” ingredients. Concerned by the possibility of chemical transfer between packaging and food contents, and fueled by an abundance of informational sources – some credible, some not – some consumers are even advocating for tighter controls on certain substances found in packaging materials.
Amid this climate, it is important for manufacturers of organic or clean-label products to look beyond the ingredients in the mixer and select packaging that helps them deliver on brand promises of purity. Suppliers are working to provide materials and containers that meet these consumer expectations. After all, the growth of organic options does not appear to be slowing down anytime soon.