“Labels and packaging are one of the most important pieces of advertising for the wine and beer markets. Research shows that people make decisions based on how impactful labels and packaging can be when it comes to consumers and their purchasing decisions. That being said, it is crucial for brands to have labels that will stand out on the shelf and grab a consumer’s attention.”
That’s Kim Young, marketing communications specialist at Inland Packaging. And Inland Packaging should know a thing or two about the power of decorative labeling. Though the La Crosse, Wisconsin-based company offers everything from shrink sleeves to cut-and-stack to pressure-sensitive labels to various narrow web flexible packaging today, it got its start in the big beer and craft beer markets – markets that are riddled with competition and where various brands yearn to stand out. In fact, next to the food and beverage market, Young says the beer and wine market is still the company’s biggest to date.