In this insightful article, Beth Zipko of Source Wurx makes the case that no element of private label products has improved more rapidly and dramatically than packaging, which has evolved from eyeroll-inducing to eye-catching.
Labelexpo Americas 2024 in Rosemont, Illinois, was a key event for the label and package printing industry, featuring over 450 exhibitors. It offered live demonstrations and showcased the latest advancements in machinery and materials, underscoring its significance as a premier platform for industry innovation and networking since 1989.
The regulatory landscape for environmental claims is becoming increasingly complex and inconsistent in the United States, presenting significant potential legal and reputational risks for brands attempting to market their packaging as environmentally friendly.
Companies like Digimarc, Wipak, Inovar and Domino are demonstrating how advancements in coding, marking and printing are facilitating recycling efforts, lowering costs for brand managers, making it easier to hire qualified equipment operators, and more.
Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.
In the packaging industry, sustainability is becoming increasingly important. Companies like Huhtamaki, Mondi, traceless, and Paramelt are introducing sustainable films and coatings to meet the demand for environmentally friendly packaging. Learn more about these developments here.
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