Coca-Cola Company will launch its first major brand launch in over a decade: “AHA”, a new flavored sparkling water brand with fizz, flavor and a little caffeine pick-me-up to Coke’s fast-growing water lineup in early 2020.

Just because millennials and members of Generation Z are close in age, does not necessarily mean they share the same belief systems. For this generation, diversity, purpose, and honesty are more than hashtags. They are virtues these young consumers expect from all brands.

Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, producer of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS ready-to-drink Cold Brew in cans. In addition, BAILEYS Roast & Ground Coffee bags and K-Cup pods will also be available.

The PepsiCo Foundation, the philanthropic arm of the company, and national nonprofit The Recycling Partnership, announced that their All In On Recycling challenge has raised $25 million in a little more than one year since its launch in July 2018.

Ardagh Group, Glass – North America has introduced three new glass food jars for craft food producers on its BOB site. The new food containers include a 5 oz. hot sauce bottle, a 9 oz. refrigerator jar and a 12 oz. mayo/salsa jar.

ProMach has acquired Grip-Pak, provider of multipack handle solutions for beverage companies packaging their products in cans or bottles, as well as retailers and wholesale distributors looking to promote or repack their SKUs.

When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?

If you are in business long enough, there will come a time when you’ll need to rebuild your brand. Rebuilding a brand isn’t a process that many brand owners go through regularly. To help with that process, here are five steps to rebuilding your brand.

SmirnoffX1 has revealed a new limited-edition flavor for this year’s day of the dead: Spicy Tamarind Vodka, with design inspired by Mexican tradition.

Cannedwaterforkids.org (CW4K) packages its water in aluminum bottles and cans. The brand's mission is for kids around the world to have clean, fresh drinking water.