Pennington Distilling Co. sought to rebrand its popular product and create an entirely new bottle that would attract attention on store shelves, all without disrupting manufacturing production.

The Nielsen Design Impact Award identifies the most impactful redesigns over the last two years. Brands and design agencies can submit their redesigns for consideration, with a deadline of January 31, 2019.

Dressed in red for the very first time, CHANEL N°5 LIMITED EDITION enhances the exclusive expertise of Verescence in producing a deep red glass. 

The high-end vodka line meant packaging adjustments to a heavy-duty bottle with a premium look, so Five Wives turned to Berlin Packaging's Studio One Eleven design team for answers. 

Dark Charge Stout, by Braxton Brewing Co., is aged in barrels that give the brew a lasting depth and character to the finish. 

Mountain Dew has launched a special edition can featuring fluorescent inks in the Middle East. The ultra-bright green color is designed to attract consumer attention and boost sales in the hot summer season.

Cincinnati-based Braxton Brewing Co. reshapes the hard seltzer scene with a new variety that makes an adult-friendly beverage crafted with pure Kentucky artisan water, only 100 calories and two grams of carbs. 

General Mills is hoping pet food will help it fight lagging cereal and snack sales. The company said that it plans to double distribution of Blue Buffalo pet food items in the food, drug and mass market channel, including grocery, drug stores and big box retailers.

Coca-Cola Co., is taking a minority stake in Iris Nova, the company behind a cashierless New York City store where customers pay for drinks via text message. This gives Coca-Cola a window into a brand that has picked up customers outside of traditional retail channels, using social media and direct-to-consumer sales to drive growth.

Liviko Group wanted to develop Vana Tallinn Wild Spices, the first line extension product since the rebranding. The brand turned to Appartement 103 for the design.