Larceny Kentucky Straight Bourbon Whiskey has launched “Unlock the Rickhouse” augmented reality app. With this app, consumers can search through the rickhouses to learn more about the product, potentially win daily prizes and enter to win $10,000.

Unless you have been out of the United States for quite some time, you likely know about White Claw and other hard seltzers. Sure, if you’re a product of the ’90s, you remember Zima hard soda in the clear bottle with bright blue and black labeling. Raise your hand if you never tried one, just to try it. Nobody? Exactly.

This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.

Even before birth, gender norms are thrust on all of us, from gender reveal parties to pink and blue blankets. Gender has traditionally been treated as a foundational building block of our identities.

Food packaging plants face a host of challenges in terms of eliminating food waste, improving safety and increasing uptime. These challenges are heightened by a confluence of external factors including pressure on margins, responding to real-time demand, requirements to use sustainable materials and others.

Allure Wine’s sparkling new bottle is making a bold, luxury statement, inspired by Marilyn Monroe’s iconic song "Diamonds are a Girl’s Best Friend."

PLZ Aeroscience Corporation (PLZ) has acquired Precise Packaging from an affiliate of Trive Capital. Precise is a leading manufacturer of small-format aerosol and liquid products for the personal care, home fragrance and over-the-counter end markets. 

Ball Corporation has launched a pilot of infinitely recyclable aluminum cups in the U.S. and the University of Colorado Boulder will introduce the cups to fans at Folsom Field for the 2019 football season. 

Water brand DASANI announced sustainable packaging innovations in support of The Coca-Cola Company’s global “World Without Waste” goal to make its bottles and cans with an average of 50% recycled material by 2030. Updates to DASANI’s packaging line-up include the HybridBottle.

Most of these innovations, from gable-topped milk cartons to a plant-based Coca-Cola bottle, drive consumer demand for sustainable packaging. A McKinsey & Co. study suggests the trend will continue even as the packaging sector is disrupted by five trends