Hiren Panchal co-founded Litmus Branding with Kapil Vaishnani. Panchal owns an exhaustive character and sharpens his views with an analytical mindfulness. He observes every creative with a conscious magnifier. Just as his doer attitude wins over his believer attitude, his thought leadership aims at creating leaders, not followers, on his team. Panchal's creative insights have created brands worldwide and he has been in the industry for more than 20 years.