The global e-commerce packaging marketing is projected to see a compound annual growth rate of 11.3% through 2023, cites The Freedonia Group. Apparel and accessories alone took 18% of the market in 2018.
The latest release of Loftware’s flagship Enterprise Labeling Solution, Loftware Spectrum 4.0, enables users to design label printing applications purpose-built for mobile devices, which streamlines global labeling processes.
It’s estimated that 95% of purchases will be made online by 2040. While household care brands have worked over the decades to build tight supply chains, in this new age of e-commerce, in-store packaging strategies can’t simply be replicated for e-commerce.
When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?
Overnight Labels Inc. has gone from Gold (previously called Blue) to Platinum Level status in its certification from Graphic Measures International, a process that holds packaging suppliers accountable to established brand owner standards.
Smart packaging is developing rapidly. A major factor driving the growth of the smart packaging market is increasing demand for packaging that indicates and maintains product quality throughout the supply chain.
Frozen food packaging has a job to preserve food from the time it is prepared to the time it is eaten, all the way throughout the product's journey. The packaging helps to maintain original color, flavor and texture and generally more of their nutrients than foods preserved by other methods.
There are a wide range of solutions that can be used to increase the shelf life of capsules, tablets, pills and other pharma products. Among these are PVC, PCTFE, PVDC and thermoform blisters for less sensitive products or Alu-Alu cold form blisters for APIs that are more sensitive.
In the November issue of Packaging Strategies, we feature a new trend: Re-commerce, brands and Generation Z, resealable closures in food packaging, a pretzel company with filling & weighing equipment for more productivity and much more!