Having partnered with specialty food brands for nearly two decades, I've learned more than a few things along the way. Specializing in only food CPG brands has allowed me to finely hone in on best practices that can transform packaging into a workhorse to sell itself, be it on the shelf or online.
For years, fiber lasers have been a mainstay in the electronics, automotive and aerospace markets with their ability to produce alphanumeric text on the surfaces of hard plastic and metal parts. Now, fiber lasers are gaining a foothold in consumer packaged goods (CPG) manufacturing.
As the company’s new chief operating officer, Ranc will lead the company’s business operations for long-term organic growth, ensuring all ProMach product brands work together to achieve the company’s business goals.
The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”
Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.
The global e-commerce packaging marketing is projected to see a compound annual growth rate of 11.3% through 2023, cites The Freedonia Group. Apparel and accessories alone took 18% of the market in 2018.
The latest release of Loftware’s flagship Enterprise Labeling Solution, Loftware Spectrum 4.0, enables users to design label printing applications purpose-built for mobile devices, which streamlines global labeling processes.
It’s estimated that 95% of purchases will be made online by 2040. While household care brands have worked over the decades to build tight supply chains, in this new age of e-commerce, in-store packaging strategies can’t simply be replicated for e-commerce.
When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?
The January 2020 Packaging Strategies offers a culmination of tips and best practices in “Best Practices for Packaging Line Optimization,” and the 2020 Packaging Design Forecast, along with articles on fiber laser marking, HMIs with a more human touch, rigid plastic sustainability and more!