For several years, the Packaging Strategies list of the Top 50 Food Packaging Companies has changed very little. Sure, there has been some juggling of the ranks, but once again, Nestlé, JBS, Tyson, Pepsico and Mars round out the top five food packaging companies in the 2018 rankings.
The National Office of Vine and Vitivinicultural Products (ONVPV) in Romania, is using the latest in holographic labels from specialist security printer Eltronis, to promote the provenance of its regional wines and protect drinkers from potential counterfeits.
The new GS1 US guideline helps the retail industry implement GS1 Digital Link, a standard that allows brands to web-enable barcodes and provide consumers with rich product information with a single scan.
Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.
As food and beverage manufacturers navigate a consumer audience that has changed its attitudes and behaviors completely, they must also address changing the Nutrition Facts on their labels. Changes to labels like those required under the current regulations can have wider-reaching implications for some brands.
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
Sustainability is an important topic for brands and converters, and this applies to paper, film, plastic and any product on the market. Pressure-sensitive labels play a big part in sustainability. Although over the years there has been a reduction in paper use, companies are still looking for ways to better enable recycling.
Acucote, a solutions-oriented pressure-sensitive adhesive coating manufacturer, has introduced WOff, a Wash Off Adhesive, a water-based formula that provides debonding of non-recyclable label materials from PET and glass containers, making them recoverable.
A popular bottled syrup company recently partnered with EPIC Systems to launch newly designed bottles and labels for the its evolving breakfast food portfolio. This partnership resulted in a robust packaging inspection system that helped the syrup company bring new products to market quickly, without exposing the brand to undue risks.
In this issue of Packaging Strategies, we share an article about a popular men’s wellness brand, finding an ecommerce partner for growth and control of your products, PACK EXPO Show coverage, a chocolate factory that found the right system for its bars, a Q&A with two companies on sanitary equipment and making the switch to aluminum.