For several years, the Packaging Strategies list of the Top 50 Food Packaging Companies has changed very little. Sure, there has been some juggling of the ranks, but once again, Nestlé, JBS, Tyson, Pepsico and Mars round out the top five food packaging companies in the 2018 rankings.
Coding on packaging is a process most manufacturers aim to accomplish seamlessly but with minimal effort and attention. When trying to move product out the door, you want to avoid using coding equipment that can cause restraints, whether it’s slowing down a line changeover or having to adjust incorrect, missing or unreadable codes.
It’s no secret that 2020 has been a year like no other. As the coronavirus pandemic swept across the globe, Americans had to adjust to a new reality: wearing masks, social distancing and staying home as much as possible.
The National Office of Vine and Vitivinicultural Products (ONVPV) in Romania, is using the latest in holographic labels from specialist security printer Eltronis, to promote the provenance of its regional wines and protect drinkers from potential counterfeits.
The new GS1 US guideline helps the retail industry implement GS1 Digital Link, a standard that allows brands to web-enable barcodes and provide consumers with rich product information with a single scan.
Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.
As food and beverage manufacturers navigate a consumer audience that has changed its attitudes and behaviors completely, they must also address changing the Nutrition Facts on their labels. Changes to labels like those required under the current regulations can have wider-reaching implications for some brands.
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
We ring in the new year with features in the January issue including our Top Packaging Innovations in 2020, customizable e-commerce kits, automating coding changeovers to drive efficiency, motion control advances, tape solutions and beauty care while wearing masks.