Poor packaging leads to lost sales and revenue. And, it’s no mystery why. As awesome as your product might be, it’s the packaging that does the selling. So, don’t let poor packaging undermine your sales.

Having partnered with specialty food brands for nearly two decades, I've learned more than a few things along the way. Specializing in only food CPG brands has allowed me to finely hone in on best practices that can transform packaging into a workhorse to sell itself, be it on the shelf or online.

MA2020 is now calling for entries in label design, structure and material design, product design and brand full case design. Entry submission ends January 17, 2020. Seize the last period to enter!

Neenah Packaging introduction of new hemp fiber papers, a new color, and new finishes into its recently expanded line of Neenah Folding Board papers.

The special wash-off adhesive for labels 62Rpw, which HERMA will be introducing, will allow recycling operators to produce high-purity PET pellets that do not contain any detrimental residues – no remains of paper or film labels, and no residual adhesive. 

The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”

Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.

Every product that is shipped is handled myriad times from the production line to the final destination. Each instance of handling increases the possibility of mishandling. While you can’t reduce the number of times a package is handled, you can help to ensure that all goods are packed as securely as possible.

The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.