Experiential marketing is key to bringing your brand to life. By exploring dimensions that aren’t possible in standard packaging, you can truly display your brand’s ethos with experiential marketing and packaging.
The special wash-off adhesive for labels 62Rpw, which HERMA will be introducing, will allow recycling operators to produce high-purity PET pellets that do not contain any detrimental residues – no remains of paper or film labels, and no residual adhesive.
The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”
Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.
Every product that is shipped is handled myriad times from the production line to the final destination. Each instance of handling increases the possibility of mishandling. While you can’t reduce the number of times a package is handled, you can help to ensure that all goods are packed as securely as possible.
The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.
A new study reveals that labeling food and drinks with how much walking or running is needed to burn them off could help tackle the obesity crisis. So how much exercise would it take to work off that 1/2 pizza or pint of Ben and Jerry's?
In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.