Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.
As food and beverage manufacturers navigate a consumer audience that has changed its attitudes and behaviors completely, they must also address changing the Nutrition Facts on their labels. Changes to labels like those required under the current regulations can have wider-reaching implications for some brands.
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
Sustainability is an important topic for brands and converters, and this applies to paper, film, plastic and any product on the market. Pressure-sensitive labels play a big part in sustainability. Although over the years there has been a reduction in paper use, companies are still looking for ways to better enable recycling.
Acucote, a solutions-oriented pressure-sensitive adhesive coating manufacturer, has introduced WOff, a Wash Off Adhesive, a water-based formula that provides debonding of non-recyclable label materials from PET and glass containers, making them recoverable.
A popular bottled syrup company recently partnered with EPIC Systems to launch newly designed bottles and labels for the its evolving breakfast food portfolio. This partnership resulted in a robust packaging inspection system that helped the syrup company bring new products to market quickly, without exposing the brand to undue risks.
We look at the total package, including the label, to identify problems with consumer engagement. Recyclability and sustainability paired with a nice design at low cost are just a few benefits brands and converters look for. Below, we find a few recent label offerings that just might fit the bill for the future of labels.
The discriminating eye and mechanical knowledge of a seasoned press operator have been indispensable for achieving maximum press performance. However, over the last 20 years or so, the printing industry has seen declining numbers of experienced press operators as they age and retire with too few replacements for them.
We ring in the new year with features in the January issue including our Top Packaging Innovations in 2020, customizable e-commerce kits, automating coding changeovers to drive efficiency, motion control advances, tape solutions and beauty care while wearing masks.