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Home » Topics » Brand Packaging

Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
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ARTICLES

SRSB Packaging
Brand Packaging

Southern Recipe Small Batch Honored for Packaging Design

Presented by Graphic Design USA, the American Packaging Awards honor innovation in design, shelf appeal, and communication to consumers.
Douglas bobby bgd 200
Bobby Douglas
February 8, 2023
No Comments

Focusing primarily on pork rinds and bean dip, Southern Recipe Small Batch offers a variety of flavors, like Korean BBQ and Spicy Dill, while also giving consumers larger portions and healthier options than its competitors.


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Curion

Major Brands Look to Curion Score to Measure Packaging Performance

Author
Keren Novack
February 7, 2023
No Comments

Mars Wrigley was the first client to leverage the Curion Score and benefit from comprehensive product, packaging and category understanding prior to launch.


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fat tire.png

Fat Tire Ale Undergoes Climate-Focused Rebrand

February 2, 2023
One Comment

The flagship brand of New Belgium Brewing has announced the beginning of a wholesale reimagining when it comes to the beer’s branding and recipe.


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Hershey’s Redesign

Chocolate Dollar Sales Rose in 2022 While Unit Sales Dipped

Some brands bucked the downward trend in unit sales with the help of savvy packaging and marketing moves.
Brad addington
Brad Addington
January 30, 2023
No Comments

Chocolate makers had a pretty good year in 2022, with overall dollar sales rising despite a slight downtick in collective unit sales.


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Perrier Jouet.jpg

COLOURFORM and Maison Perrier-Jouët Partner to Create Sustainable Gift Box

January 25, 2023
No Comments

Made from vine shoots and paper pulp, the Belle Epoque Cocoon perfectly envelops the bottles while also showcasing vibrant colors, giving the box both a luxurious and natural feel.


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COSI logo

Chicken of the Sea makes Splash with First Rebrand in 20 Years

January 20, 2023
3 Comments

Communication was pared down to include brand, variant and key claims like ‘wild-caught’ to help consumers shop the shelf. 


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BAR-U-EAT

BAR-U-EAT Unveils Fully Sustainable Packaging

January 18, 2023
3 Comments

The new wrapping is Biodegradable Products Institute (BPI) Certified, which means that the entire packaging is able to break down properly in commercial compost systems.


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La Mexicana

Lakeview Farms Wins Prestigious Award with Redesign of La Mexicana Brand

January 17, 2023
No Comments

As a regional refrigerated salsa brand, La Mexicana realized that making the move to national distribution would require a substantial redesign. 


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Yuengling

Yuengling Forms Charitable Partnership with Texas-based Nonprofit

January 13, 2023
No Comments

Through March 2023, The Yuengling Company has pledged to donate $1 to Keep Texas Beautiful for every Traditional Lager case sold in the state, up to $50,000.


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KitKatPaper.jpg

Nestlé Debuts Recyclable Paper Packaging for KitKat Bars

January 11, 2023
6 Comments

The iconic candy bar will partner with Coles, an Australian retailer, to test the new wrapper. 


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More Articles Tagged with 'Brand Packaging'
Derek Rathel

Derek Rathel

Derek Rathel is the Vice President of Sales for Foundry’s Design business. As head of sales for design, he works with consumer packaged goods companies across the globe, helping them to achieve their digital transformation and sustainability goals by leveraging Foundry’s suite of 3D design and rapid iteration products

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Nestlé Debuts Recyclable Paper Packaging for KitKat Bars

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Chicken of the Sea makes Splash with First Rebrand in 20 Years

BAR-U-EAT

BAR-U-EAT Unveils Fully Sustainable Packaging

Cannabis Packaging

Events

February 22, 2023

Converters Expo South

Converters Expo South logoConverters Expo South is a one day expo that unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers. With hundreds of attendees expected, Converters Expo South will be the place to find manufacturing partners, check out testing and prototyping equipment, meet with producers of disposables and learn the latest in flexo printing and packaging.

June 6, 2023

Global Pouch Forum

Global Pouch Forum logoFor 25 years Global Pouch Forum remains the event to get the most up-to-date information from experts and network with leaders and innovators who develop, supply, buy or recommend flexible materials including pouches, films and machinery.

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