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Home » Topics » Brand Packaging

Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.

ARTICLES

Kraft Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup

Kraft Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup

January 14, 2021
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Kraft Mac & Cheese has announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety using the new cup and design later in 2021.


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Announcing the Winners of WorldStar Packaging Awards 2021

Announcing the Winners of WorldStar Packaging Awards 2021

January 12, 2021
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Though the WPO (World Packaging Organisation) turned to virtual judging for WorldStar 21 with two rounds of judging taking place, WPO members, representing 34 countries from all around the world, spent hours going through 345 submissions before meeting via the Zoom platform for final deliberations to choose the 194 winners of WorldStar Packaging Awards 2021.


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Brand Packaging: Sustainability

How Sustainability Can Amplify Marketing Resiliency for CPGs

Marissa Ferrara
January 11, 2021
One Comment
Fulfilling short-term needs while maintaining long-term priorities has been an ongoing challenge for organizations since the onset of the pandemic. The global response to COVID-19 has slowed the day-to-day operations of many companies but amplified the progression of transformations that were already brewing before the outbreak.
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Sidewalk Side Spirits Launches Gambino's King Cake Rum Cream

Sidewalk Side Spirits Launches Gambino's King Cake Rum Cream

January 8, 2021
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New Orleans cocktail syrup makers Cocktail & Sons partnered with iconic Louisiana bakery Gambino's to form Sidewalk Side Spirits LLC. Just in time for Mardi Gras, they have launched their first product: Gambino's King Cake Rum Cream.


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Web-BP-CustomKits-JohnsByrne-IMG4.jpg
Brand Packaging: Custom Kits

Why Customizable E-commerce Kits Make the Ultimate Unboxing Brand Experience

Corey S. Gustafson
January 7, 2021
No Comments
Today’s customers are constantly bombarded with ads and brand messaging. When it comes to high-end products like cosmetics, liquor or consumer electronics, premium packaging is not just nice to have — it’s an expectation.
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Budweiser Zero Launches Team Zero Campaign to support Consumers Through Dry January

Budweiser Zero Launches Team Zero Campaign to Support Consumers Through Dry January

January 4, 2021
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Budweiser’s first zero-alcohol brew is launching the campaign with a group of coaches and athletes from the U.S., U.K. and Canada to keep each other motivated and encourage consumers along their Dry January journey.
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Why CPG’s Run Will Continue Into 2021

Why CPGs' Good Run Will Continue Into 2021

December 30, 2020
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The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon. CPG manufacturers have seen demand rise as restrictions on daily life have forced people to spend more time at home.


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Pringles Highlights Stackability Amid Bright Colors for New Packaging Design

Pringles Highlights Stackability Amid Bright Colors for New Packaging Design

December 30, 2020
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For the first time in 20 years, Pringles has updated its unmistakable can with a fresh, new look that features bold hues and a clean design, highlighting the snack's flavors and stackable shape.


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Cocoyo Yogurt Stands Out with New Colorful Labels

COCOYO Yogurt Stands Out with New Colorful Labels

December 24, 2020
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GT's COCOYO, from the maker of the Kombucha brand, GT's Living Foods, debuted refreshed labels with a brighter and bolder look to the stark white yogurt aisle. 


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Top 10 Packaging Strategies Articles of 2020

Top 10 Packaging Strategies Articles of 2020

December 23, 2020
One Comment

We put together a list of our Top 10 Articles of 2020, through our analytics, by our online readers. We hope you enjoy a look back on subjects such as the move to aluminum, plant-based packaging, Top 100 Food & Beverage companies, the future of FMCG, a new shrink bag for meat and cheese, and more. 


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More Articles Tagged with 'Brand Packaging'
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