This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • Magazine
    • Current Issue
    • Digital Edition
    • Subscribe
    • Archives
    • The Packaging Guide
    • Design Gallery Directory
  • Featured
    • Packaging Perspectives Podcasts
    • Packaging News
    • New Packages
    • Web Exclusives
    • Blogs
    • Supply Side
    • Supplier Products
    • Top Food Packaging Companies
    • Top Beverage Packaging Companies
  • PS News
    • Digital Editions
    • Special Reports
    • Subscribe
    • Sample Issue
    • Reprints
    • Customer Service
  • Machinery
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Components / Parts
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • Vertical Markets
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • Food Service Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • Materials
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Flexible Packaging
    • Labels
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • Brand Packaging
    • Design Gallery Directory
  • Events
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • More
    • Videos
      • Pack Expo 2019 Videos
      • PMMI video series
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eBook
    • eXTRA eNewsletter
    • Interactive Product Spotlights
    • Market Research
    • The Packaging Guide
    • Polls
    • White Papers
  • Contact
  • Advertise
Home » Topics » Brand Packaging

Brand Packaging
%{topic} RSS FeedCreate Account

Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.

ARTICLES

collectable pint glass
Brand Packaging: Sports Branding

Baseball and the Art of Design

How a “minor” league team’s mascot and branding are making a major impact.
Kristin Joker
September 16, 2019
No Comments

This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.


Read More
The Rise of Gender Neutral Branding
Brand Packaging: Beauty Branding

The Rise of Gender-Neutral Branding

Fashion, cosmetic and fragrance companies are connecting to a new generation of consumers by doing away with gender-specific branding.
Jennifer Murtell
September 12, 2019
No Comments

Even before birth, gender norms are thrust on all of us, from gender reveal parties to pink and blue blankets. Gender has traditionally been treated as a foundational building block of our identities.


Read More
Unilever plastic packaging
Brand Packaging: Sustainability

Zero Waste Packaging: Real Sustainability at Last

Stuart Leslie
August 14, 2019
No Comments

Our single-use disposable packaging world is about to change. And this time the change is being fueled by consumer demand.


Read More
Pack Expo Las Vegas: A Preview

Pack Expo Las Vegas: A Preview

Get on track with tips for the show and exhibitor previews.
Kristen-kazarian-headshot
Kristen Kazarian
August 12, 2019
No Comments

PACK EXPO Las Vegas and the co-located Healthcare Packaging EXPO, presented by PMMI, the Association for Packaging and Processing Technologies, takes place Sept 23-25. The event will cover 900,000 net sq. ft. of exhibit space, with 2,000 exhibitors and 30,000 attendees from nearly every market.


Read More
Millennial & Gen Z Pet Parents
Brand Packaging: Pet Food Packaging

Tapping Into the Values of Millennial & Gen Z Pet Parents

Eco-friendly, quality and convenience are what the new generation of consumers expect from brands and packaging.
Pedro Goncalves
July 15, 2019
No Comments

As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.


Read More
high-end packages trend toward simplicity
Brand Packaging: Packaging Solutions

Packaging Innovations that Support Brand Image

Mark Beamesderfer
June 10, 2019
No Comments

While many brands are striving to create lighter, more environmentally friendly and innovative packaging solutions, there are still too many products on the market today that are heavily over-packaged or over-engineered. 


Read More
Cannabis: Augmented Reality For Packaging

Cannabis: Augmented Reality For Packaging

Tom Newmaster
May 21, 2019
One Comment
If a buyer didn't have a trusted source back in the days of buying pot before it was legal, he or she could end up with a bag of oregano, or something worse. Thanks to legalization, the chances of that happening again are practically nil in states where pot is legal and people can buy from a licensed dispensary.
Read More

Tarsus and APTech Announce Strategic Alliance and Combined Event

May 17, 2019
No Comments

Tarsus Group (owner and organizer of the Labelexpo and Brand Print Global Series of trade shows) and the Association for PRINT Technologies (owner and organizer of the PRINT® eventhave today announced that they will combine efforts to launch Brand Print Americas. This will take place in lieu of PRINT® 2020 and will be co-located with the 2020 edition of Labelexpo Americas, happening at the Donald E Stephens Convention Center in Rosemont, IL, from September 15-17.


Read More
x2

X2 All Natural Energy Drink Rebrand Supports Natural Alternative

May 10, 2019
No Comments

An all-natural energy drink that’s low in sugar, sources its caffeine naturally from green tea, and is non-carbonated; X2 is designed for every-day, healthy living.


Read More
free

Metsä Board Responds to Future Packaging Needs With Improved Folding Boxboard Portfolio

May 10, 2019
No Comments

Metsä Board, part of Metsä Group, has created a new, enhanced folding boxboard portfolio, designed specifically to help brand owners and packaging converters tackle the big issues in packaging: saving resources, reducing carbon footprint and ensuring product safety.


Read More
More Articles Tagged with 'Brand Packaging'
Subscription Center
  • Print & Digital Edition Subscriptions
  • eNewsletters
  • Online Registration
  • PS News
  • FAQ
  • Subscription Customer Service

More Videos

Packaging Strategies Poll Promotion

Events

February 12, 2020

Converters Expo South

Converters Expo South is a one day expo that unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers. With hundreds of attendees expected, Converters Expo South will be the place to find manufacturing partners, check out testing and prototyping equipment, meet with producers of disposables and learn the latest in flexo printing and packaging.

April 29, 2020

Converters Expo

Your one-stop shop for all things converting is back in 2020 with additional exhibit space! Celebrating 13 years as the only one-day expo exclusively located in the Midwest, Converters Expo unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers.

View All Submit An Event

Poll

Packaging Job Woes

What is your top worry about your role in packaging?
View Results Poll Archive

Products

Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions

Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions

See More Products

Packaging Perspectives Podcasts Promotion


PMMI interview today's packaging

Packaging Strategies

PS1119_Cover-144px.jpg

2019 November

In the November issue of Packaging Strategies, we feature a new trend: Re-commerce, brands and Generation Z, resealable closures in food packaging, a pretzel company with filling & weighing equipment for more productivity and much more!

View More Create Account
  • Helpful Links
    • List Rental
    • Editorial Guidelines
    • Submissions Guidelines
    • Survey And Sample
    • Packaging Brands
    • Partners
    • Polls
    • Want More?
    • Connect
    • Privacy Policy
    • Subscribe
  • PS News
    • Subscribe
    • Customer Service
    • FAQ
  • Packaging Group
    • Flexible Packaging
    • Packaging Strategies
  • Subscribe
    • Print & Digital Edition Subscriptions
    • eNewsletters
    • Online Registration
    • PS News
    • FAQ
    • Subscription Customer Service

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing