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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
“Taking Nomadic’s iconic bowl design and almost literally turning it on its head took some clever engineering, but with sustainability always top of mind for Greiner, being able to create new packaging using less energy is a positive benefit."
The new artwork showcases the diversity of spicy food where Cobra is an ideal partner, supporting Cobra’s brand campaign “Where There’s Spice, There’s Cobra”.
For the first time in its 77-year history, Minute Maid will harmonize its global juice portfolio under one consistent look and feel with the new campaign: Filled with Life™.
Derek Rathel is the Vice President of Sales for Foundry’s Design business. As head of sales for design, he works with consumer packaged goods companies across the globe, helping them to achieve their digital transformation and sustainability goals by leveraging Foundry’s suite of 3D design and rapid iteration products