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Home » Topics » Brand Packaging

Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
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ARTICLES

Perrier Jouet.jpg

COLOURFORM and Maison Perrier-Jouët Partner to Create Sustainable Gift Box

January 25, 2023
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Made from vine shoots and paper pulp, the Belle Epoque Cocoon perfectly envelops the bottles while also showcasing vibrant colors, giving the box both a luxurious and natural feel.


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COSI logo

Chicken of the Sea makes Splash with First Rebrand in 20 Years

January 20, 2023
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Communication was pared down to include brand, variant and key claims like ‘wild-caught’ to help consumers shop the shelf. 


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BAR-U-EAT

BAR-U-EAT Unveils Fully Sustainable Packaging

January 18, 2023
No Comments

The new wrapping is Biodegradable Products Institute (BPI) Certified, which means that the entire packaging is able to break down properly in commercial compost systems.


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La Mexicana

Lakeview Farms Wins Prestigious Award with Redesign of La Mexicana Brand

January 17, 2023
No Comments

As a regional refrigerated salsa brand, La Mexicana realized that making the move to national distribution would require a substantial redesign. 


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Yuengling

Yuengling Forms Charitable Partnership with Texas-based Nonprofit

January 13, 2023
No Comments

Through March 2023, The Yuengling Company has pledged to donate $1 to Keep Texas Beautiful for every Traditional Lager case sold in the state, up to $50,000.


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KitKatPaper.jpg

Nestlé Debuts Recyclable Paper Packaging for KitKat Bars

January 11, 2023
2 Comments

The iconic candy bar will partner with Coles, an Australian retailer, to test the new wrapper. 


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Packaging Industry Outlook
Special Report

2023 Packaging Industry Outlook

Rapidly mutating global economy is creating unique challenges for packaging, as well as headaches shared by other industries.
Brad addington
Brad Addington
January 5, 2023
2 Comments

In 2022, the Coronavirus pandemic finally started to loosen its grip on consumer spending habits as mobility shot back up. However, this good news was offset by global supply issues as many industries failed to keep pace with rising consumer demand.


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Cove Kombucha
Brand Packaging: Beverage Makeover

Redesign Spotlights Flavor Variety, Uses Can’s Vertical Real Estate

January 4, 2023
No Comments

With a shifting and crowded retail space and a desire to elevate the brand to a more premium position, Cove Kombucha turned to creative design agency Chase Design Group to refresh the visual identity and give them a package design that would enhance the brand’s story and drive differentiation.


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PepsiCo

PepsiCo Partner Simonds Farsons Cisk Launches New Refillable Glass Bottle

December 28, 2022
2 Comments

New bottle is for flagship brands Pepsi-Cola and Pepsi Max, 7up and 7up Free and Mirinda.


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HungryJack

Hungry Jack Serves Up Packaging Refresh

December 19, 2022
One Comment

Legacy pancake mix and syrup brand debuts refreshed packaging and new website.


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More Articles Tagged with 'Brand Packaging'
Derek Rathel

Derek Rathel

Derek Rathel is the Vice President of Sales for Foundry’s Design business. As head of sales for design, he works with consumer packaged goods companies across the globe, helping them to achieve their digital transformation and sustainability goals by leveraging Foundry’s suite of 3D design and rapid iteration products

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Events

February 22, 2023

Converters Expo South

Converters Expo South logoConverters Expo South is a one day expo that unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers. With hundreds of attendees expected, Converters Expo South will be the place to find manufacturing partners, check out testing and prototyping equipment, meet with producers of disposables and learn the latest in flexo printing and packaging.

June 6, 2023

Global Pouch Forum

Global Pouch Forum logoFor 25 years Global Pouch Forum remains the event to get the most up-to-date information from experts and network with leaders and innovators who develop, supply, buy or recommend flexible materials including pouches, films and machinery.

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