Brand Packaging

Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.

ARTICLES

Cabot Introduces New Label for Wood Care Products

June 23, 2021

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The new labels are designed to attract attention and are easy to read on store shelves.

Mandolé Orchard Debuts Brand Refresh

June 18, 2021

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The new branding and graphics recall the source of the company’s single-origin nuts and their resulting beverage.

Brand Packaging

Packaging Industry Must Prioritize Strategies for Eliminating Waste

Achieving zero waste takes a partnership, not just a vendor.

Holly Gamage

June 16, 2021

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Over the past decade, many consumer packaged goods (CPG) companies have vocalized various sustainability commitments, particularly from a packaging perspective.

Direct-to-Consumer Brand Reel Enters Retail with Target Partnership

June 15, 2021

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The sustainable, tree-free toilet paper will be sold exclusively in more than 200 Target retail stores and Target.com

Brand Packaging

Social Packaging Impact for Brands

As societal and cultural norms continue to evolve, social media has become the epicenter for consumer brands looking to take a stand for their values.

Olga Ivanishchuk

June 15, 2021

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Spurred by the demands of a fast-growing virtual world, social media platforms have become the first point of introduction for consumers to find and follow their favorite brands or search for the latest trendy product.

Waddington Europe and Produce Packaging Switch to 100% rPET Containers

June 14, 2021

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Produce Packaging's new containers will be made with Waddington Europe's Eco Blend 100 material that consists entirely of a combination of post-consumer (PCR) and post-industrial (PIR) recycled PET (rPET).