Brand Packaging

Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.

ARTICLES

Chobani Australia Introduces First Yogurt for Dogs

September 15, 2021

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Davidson Branding creates the new packaging.

Spotlight Feature

New Brewmasters IPA Design Inspired by The Gates Of Carlsberg

Carlsberg and Danish design agency EVERLAND teamed up on a new refreshing design for the iconic Brewmasters IPA that blends heritage and modern appeal

September 14, 2021

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What began as a practical invention has now turned into a popular beer type and a must have for every proper brewery.

Minutemen Coffee Offers 9.11 Tribute Brew to Support The National Firefighters Association

September 11, 2021

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The veteran-owned coffee company offers tribute brew to reach $250,000 donation goal.

Hank’s Gourmet Beverages Introduces Innovative 4-Packs of its Limited-Edition Fall Favorites, Pumpkin Spice and Caramel Apple Cream

September 9, 2021

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New Packaging Is A Response to Brisk Sales and Retailer Demand to Use this High-Impact Packaging in Unique Seasonal Displays.

New Branding Driven by Shifting Attitudes in Wellness Ideals

September 8, 2021

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As Wellness Industry Drops Restrictive and Reactive Ideals, Nutrisystem Gets a Redesign

ROOK/NYC Designs New Packaging for 88 Acres

August 27, 2021

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A rolling release planned through 2021.

Podcast | Perfecting Private Brands

August 26, 2021

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In this episode, the topic is private brands. Our guest Todd Maute, has worked in the private label business for close to 30 years helping retailers define brand and design strategies across multiple channels.

Target Adds Pet Food Brand to Private Label Lineup

August 25, 2021

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More than a year in the making, Kindfull is the retailer’s new cat and dog food private brand.

Smurfit Kappa Checks Every Box with Bespoke eCommerce Packaging

August 24, 2021

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New Dalston Soda branding makes a big impact

Häagen-Dazs Scoops Out Playful and Artful Brand Redesign

August 20, 2021

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Chase Design Group helps the brand redefine luxury with a modern, colorful style.

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Derek Rathel

Derek Rathel is the Vice President of Sales for Foundry’s Design business. As head of sales for design, he works with consumer packaged goods companies across the globe, helping them to achieve their digital transformation and sustainability goals by leveraging Foundry’s suite of 3D design and rapid iteration products

This webinar explains the seamless step-by-step journey — from resin via extrusion, crosslinking and converting/slitting to final packaging — to produce high-quality VSP Films and Packaging.