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Home » Topics » Brand Packaging

Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.

ARTICLES

Timberline Vodka

Hood River Distillers Launches Pacific Northwest-Inspired Vodka

April 8, 2021
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The packaging was inspired by the iconic Timberline Lodge and a love of the outdoors.


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Forager Project

Forager Project Launches New Line of Organic, Dairy-Free Ice Cream

April 6, 2021
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Forager Project's ice cream offers consumers a dairy-like ice cream experience without compromising taste and environmental impact.


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Made by Nacho Full Line

Cat-Crafted Cat Food Launched with the Introduction of Made by Nacho

April 6, 2021
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Nacho Flay, cat of chef Bobby Flay, serves as founder of the food line offering premium ingredients and nutrition.


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GALACRYL 89.501.14 1

ACTEGA Launches Dual Cure Soft Touch Coating for Laminate Tubes

April 1, 2021
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The reported world-first aims to be a profit-driving solution for manufacturers of laminate and extruded tubes.


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Pepsi and Peeps

PEPSI Drops Limited-Edition PEPSI x PEEPS Marshmallow Cola for Spring

March 29, 2021
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The new beverage combines the taste of PEPSI cola with the PEEPS marshmallow flavor.


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Westpak Opinion

How Will Packaging Change With ‘The Return To Normality’?

Seth Hicks
March 24, 2021
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It all hinges on whether or not consumer habits shaped by the lockdown are permanent.


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Marketing ROI
Brand Packaing: ROI vs Awareness

ROI vs Awareness

Amelia Neate answers influencer marketing’s billion dollar question.
March 22, 2021
One Comment
With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are.
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Laurie Peterson

Inkbrite Develops Cannabis Packaging Platform

March 22, 2021
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For one inclusive per-unit price, Inkbrite handles packaging design, sourcing and compliance.


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MATCHESFASHION
Brand Packaging: Sustainability

Fashion and Beauty Packaging Looks Best with Sustainability Messaging

Communicating eco-credentials in fashion and beauty packaging make the brand more appealing to consumers
Robert Lockyer
March 18, 2021
No Comments
Long before coronavirus took over our newsfeeds, there was climate change. And, although the former is posing a significant threat to our livelihoods right now, the latter is still set to cause devastating damage in the future unless we begin to take action.
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The Book of British Luxury Packaging
Brand Packaging: Sustainability

The Book of British Luxury Packaging

The 2020 Walpole Yearbook shows the future of sustainable luxury packaging is evolving.
Kristenkazarian 200x200
Kristen Kazarian
March 17, 2021
One Comment
The 2020 Walpole Yearbook forecasts the future of British luxury, with essays from Esquire’s Alex Bilmes, The Economist’s Daniel Franklin, Lydia Slater of Harper’s Bazaar and other leading luxury commentators, as well as stories from 60 Walpole member brands.
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More Articles Tagged with 'Brand Packaging'
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Packaging Strategies

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2021 April

We take a look at some of the ways the packaging industry is moving forward with sustainability in this issue. We also cover how one company is dealing with the cardboard shortage, and why some cardboard, namely from pizza boxes, may not need to be tossed into the garbage.

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