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Home » Topics » Brand Packaging

Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
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ARTICLES

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Echo Helps Smarties® Integrate Sustainability Throughout Brand Positioning

March 14, 2023
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The new work emphasizes the brand’s commitment to sustainability, while enhancing the colorful and fun identity for which Smarties® is recognized.


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Rabbit Hole Distillery Touts Partnership with Independent 2, Domino Digital Printing

Rabbit Hole Distillery produces one-of-a-kind American whiskey by using its own original recipes, but the whiskey is not the only element that makes the company unique.
March 10, 2023
One Comment

Rabbit Hole Distillery, located in Louisville, Kentucky, produces one-of-a-kind American whiskey by using its own original recipes, but the whiskey is not the only element that makes the company unique. 


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New Packages

Propel Fitness Water Undergoes Major Brand Redesign

The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.
Douglas bobby bgd 200
Bobby Douglas
March 9, 2023
No Comments

Propel Fitness Water, a PepsiCo brand made with Gatorade electrolytes, has announced that it will start 2023 with a major brand redesign and a bold new look. 


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Orchard Valley Harvest redesigned packages
Brand Packaging

Orchard Valley Harvest Unveils Purpose-Led Packaging Redesign

New packaging spotlights connection to charity partner Conscious Alliance and other organizations tackling food insecurity.
Brad addington
Brad Addington
March 1, 2023
No Comments

Nut industry leader John B. Sanfilippo & Son has relaunched its Orchard Valley Harvest (OVH) brand, with an identity and packaging developed in partnership with global brand design agency Straight Forward Design.


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Genio Della Partners with Pearlfisher to Unveil Frozen Pizza Packaging

February 23, 2023
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The packaging features a bold visual identity that showcases the brand’s attention to detail when it comes to crafting quality frozen pizzas, while also paying homage to Genio Della’s brand identity and history as well.



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propel.jpeg

Propel Fitness Water Undergoes Major Brand Redesign

February 9, 2023
No Comments

The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.


Read More
SRSB Packaging
Brand Packaging

Southern Recipe Small Batch Honored for Packaging Design

Presented by Graphic Design USA, the American Packaging Awards honor innovation in design, shelf appeal, and communication to consumers.
Douglas bobby bgd 200
Bobby Douglas
February 8, 2023
2 Comments

Focusing primarily on pork rinds and bean dip, Southern Recipe Small Batch offers a variety of flavors, like Korean BBQ and Spicy Dill, while also giving consumers larger portions and healthier options than its competitors.


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Curion

Major Brands Look to Curion Score to Measure Packaging Performance

Author
Keren Novack
February 7, 2023
No Comments

Mars Wrigley was the first client to leverage the Curion Score and benefit from comprehensive product, packaging and category understanding prior to launch.


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Fat Tire Ale Undergoes Climate-Focused Rebrand

February 2, 2023
2 Comments

The flagship brand of New Belgium Brewing has announced the beginning of a wholesale reimagining when it comes to the beer’s branding and recipe.


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Hershey’s Redesign

Chocolate Dollar Sales Rose in 2022 While Unit Sales Dipped

Some brands bucked the downward trend in unit sales with the help of savvy packaging and marketing moves.
Brad addington
Brad Addington
January 30, 2023
One Comment

Chocolate makers had a pretty good year in 2022, with overall dollar sales rising despite a slight downtick in collective unit sales.


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More Articles Tagged with 'Brand Packaging'
Derek Rathel

Derek Rathel

Derek Rathel is the Vice President of Sales for Foundry’s Design business. As head of sales for design, he works with consumer packaged goods companies across the globe, helping them to achieve their digital transformation and sustainability goals by leveraging Foundry’s suite of 3D design and rapid iteration products

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