Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
Kraft Mac & Cheese has announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety using the new cup and design later in 2021.
Though the WPO (World Packaging Organisation) turned to virtual judging for WorldStar 21 with two rounds of judging taking place, WPO members, representing 34 countries from all around the world, spent hours going through 345 submissions before meeting via the Zoom platform for final deliberations to choose the 194 winners of WorldStar Packaging Awards 2021.
Fulfilling short-term needs while maintaining long-term priorities has been an ongoing challenge for organizations since the onset of the pandemic. The global response to COVID-19 has slowed the day-to-day operations of many companies but amplified the progression of transformations that were already brewing before the outbreak.
New Orleans cocktail syrup makers Cocktail & Sons partnered with iconic Louisiana bakery Gambino's to form Sidewalk Side Spirits LLC. Just in time for Mardi Gras, they have launched their first product: Gambino's King Cake Rum Cream.
Today’s customers are constantly bombarded with ads and brand messaging. When it comes to high-end products like cosmetics, liquor or consumer electronics, premium packaging is not just nice to have — it’s an expectation.
Budweiser’s first zero-alcohol brew is launching the campaign with a group of coaches and athletes from the U.S., U.K. and Canada to keep each other motivated and encourage consumers along their Dry January journey.
The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon. CPG manufacturers have seen demand rise as restrictions on daily life have forced people to spend more time at home.
We put together a list of our Top 10 Articles of 2020, through our analytics, by our online readers. We hope you enjoy a look back on subjects such as the move to aluminum, plant-based packaging, Top 100 Food & Beverage companies, the future of FMCG, a new shrink bag for meat and cheese, and more.
We ring in the new year with features in the January issue including our Top Packaging Innovations in 2020, customizable e-commerce kits, automating coding changeovers to drive efficiency, motion control advances, tape solutions and beauty care while wearing masks.