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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
Made from vine shoots and paper pulp, the Belle Epoque Cocoon perfectly envelops the bottles while also showcasing vibrant colors, giving the box both a luxurious and natural feel.
The new wrapping is Biodegradable Products Institute (BPI) Certified, which means that the entire packaging is able to break down properly in commercial compost systems.
Through March 2023, The Yuengling Company has pledged to donate $1 to Keep Texas Beautiful for every Traditional Lager case sold in the state, up to $50,000.
In 2022, the Coronavirus pandemic finally started to loosen its grip on consumer spending habits as mobility shot back up. However, this good news was offset by global supply issues as many industries failed to keep pace with rising consumer demand.
With a shifting and crowded retail space and a desire to elevate the brand to a more premium position, Cove Kombucha turned to creative design agency Chase Design Group to refresh the visual identity and give them a package design that would enhance the brand’s story and drive differentiation.
Derek Rathel is the Vice President of Sales for Foundry’s Design business. As head of sales for design, he works with consumer packaged goods companies across the globe, helping them to achieve their digital transformation and sustainability goals by leveraging Foundry’s suite of 3D design and rapid iteration products