Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.

ARTICLES

Seltzers and health conscious behavior
Brand Packaging: Alcohol & Health

The Alcohol Sector’s Pandemic-Era Health Makeover

Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.
May 12, 2021
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With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?
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suncare
Editor’s Note

Summer Suncare Line Up

An effective product line design makes this brand shine.
Kristin Joker
May 7, 2021
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Spring in Michigan can be freezing one day and sweltering the next. If you're lucky enough to be in Michigan throughout March and April, there is a good chance you will need both gloves and sunscreen. Having the fairest skin of all, I have officially begun sorting through the sunscreen bin.
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