This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • EMAGAZINE
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
    • Subscribe
  • FEATURED
    • Packaging Perspectives Podcasts
    • Brand Packaging
    • Packaging News
    • New Packages
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
    • Blogs
    • Supply Side
    • New Products & Materials
      • Featured Products
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Components / Parts
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • Food Service Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Labels
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • DIRECTORIES
    • Packaging Strategies Resource Guide
    • Flexible Packaging Buyer's Guide
  • FLEXIBLE PACKAGING
  • MORE
    • Videos
      • PMMI video series
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eBook
    • eXTRA eNewsletter
    • Interactive Product Spotlights
    • Market Research
    • PS Resource Guide
    • Sponsor Insights
    • White Papers
Home » Topics » Brand Packaging

Brand Packaging
Brand Packaging RSS FeedSubscribe

Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
  • Articles
  • Authors

ARTICLES

Nomadic Packaging.png

Greiner Helps Ireland-Based Yogurt Brand Nomadic with Bold New Look

August 29, 2023

“Taking Nomadic’s iconic bowl design and almost literally turning it on its head took some clever engineering, but with sustainability always top of mind for Greiner, being able to create new packaging using less energy is a positive benefit."


Read More
GoodPop Mini Cans.png

GoodPop Announces Launch of First Beverage Offering

July 25, 2023

Mini Cans offers families a wholesome and refreshing beverage without any added sugars, sweeteners or flavors.


Read More
Honey-Comb AR.png

Honey-Comb Cereal Unveils New Packaging with Augmented Reality Features

July 19, 2023

Consumers can jump from the new Honey-Comb box (hitting shelves late this month) into the new AR experience via QR code.


Read More
Cobra Bottles.png

Cobra Beer Reinforces Pan-Asian Roots with New Branding

July 17, 2023

The new artwork showcases the diversity of spicy food where Cobra is an ideal partner, supporting Cobra’s brand campaign “Where There’s Spice, There’s Cobra”.


Read More
Three 3's Cans.png

Three 3’s Craft Beer Undergoes Brand Redesign with Help of Xhilarate

June 14, 2023

Three 3’s wanted to unify the brand and develop standards and colors for the packaging and merchandising.


Read More
Horseshoe Gin.png

Horseshoe Gin Enlists Smurfit Kappa to Produce New Gift Box Packaging

June 14, 2023

The team at Horseshoe Gin wanted a gin gift packaging solution that would boast a powerful presence and stand out on shelves.


Read More
Hennessy VSOP.png

Hennessy Reveals New Look for its V.S.O.P Packaging

June 5, 2023

This sleek edition of Hennessy V.S.O.P represents the brand’s first packaging update in 10 years.


Read More
Minute Maid Global Branding.png

Minute Maid Refreshes Brand Identity with First-Ever Global Campaign

Bobby Douglas
Bobby Douglas
May 26, 2023

For the first time in its 77-year history, Minute Maid will harmonize its global juice portfolio under one consistent look and feel with the new campaign: Filled with Life™.


Read More
Protein Puck Wanderlust.png

Noun Ventures Helps Protein Puck Undergo Total Brand Overhaul

May 22, 2023

The new visual identity is being rolled out across all packaging and on e-commerce and digital channels. 


Read More
Touchstone Packaging
Brand Packaging

Touchstone Pistachio Company Upgrades Packaging with Little Big Brands

Having long been a private label, Touchstone enlisted the help of Little Big Brands when they became their own brand
Bobby Douglas
Bobby Douglas
April 20, 2023
More Articles Tagged with 'Brand Packaging'
Derek Rathel

Derek Rathel

Derek Rathel is the Vice President of Sales for Foundry’s Design business. As head of sales for design, he works with consumer packaged goods companies across the globe, helping them to achieve their digital transformation and sustainability goals by leveraging Foundry’s suite of 3D design and rapid iteration products

Subscription Center
  • eMagazine Subscription
  • eNewsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Food & Beverage Packaging audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • Signode Palletizer
    Sponsored bySignode

    Future-Proofing Operations through Automation

Popular Stories

2023 Top 100 Food and Beverage Packagers main image

2023 Top 100 Food and Beverage Packaging Companies

1-2-3 Coffee Box.png

SupplyOne Announces Launch of the 1-2-3 Coffee Box

3D Printing in Sustainable Packaging

PODCAST | The Role of 3D Printing in Sustainable Packaging

Packaging Perspectives Podcast

Events

June 7, 2023

Innovation Spotlight: Frito-Lay Compostable Snack Packaging at Coachella Music Festival

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

June 7, 2023

Panel Discussion: The Future of Recycling for Flexible Packaging

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.

View All Submit An Event

Products

Beloved and Dominant Brands...

Beloved and Dominant Brands...

See More Products

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest packaging trends.

SUBSCRIBE TODAY!
  • Helpful Links
    • Want More?
    • Connect
    • Editorial Guidelines
    • Submissions Guidelines
    • Partners
    • Packaging Group
    • List Rental
    • Survey And Sample
    • Polls
  • Subscribe
    • eMagazine Subscription
    • eNewsletters
    • Online Registration
    • Customer Service
  • Advertise With Us
    • Advertise
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2023. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing