This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
For the first time in its 77-year history, Minute Maid will harmonize its global juice portfolio under one consistent look and feel with the new campaign: Filled with Life™.
The reimagined packaging made its debut last month at Natural Products Expo and was inspired by the brand’s longtime mission to promote healthy living through healthy choices.
Silver Hills Sprouted Bakery, a leading producer of wholesome, plant-based bakery products made with sprouted whole grains, has announced a complete brand refresh that includes a full packaging redesign and an enhanced product portfolio, including the introduction of a new Omega-3 ALA rich load, Omegamazing, hitting the market later this year.
Rabbit Hole Distillery produces one-of-a-kind American whiskey by using its own original recipes, but the whiskey is not the only element that makes the company unique.
Rabbit Hole Distillery, located in Louisville, Kentucky, produces one-of-a-kind American whiskey by using its own original recipes, but the whiskey is not the only element that makes the company unique.
The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.
Propel Fitness Water, a PepsiCo brand made with Gatorade electrolytes, has announced that it will start 2023 with a major brand redesign and a bold new look.
Nut industry leader John B. Sanfilippo & Son has relaunched its Orchard Valley Harvest (OVH) brand, with an identity and packaging developed in partnership with global brand design agency Straight Forward Design.
The packaging features a bold visual identity that showcases the brand’s attention to detail when it comes to crafting quality frozen pizzas, while also paying homage to Genio Della’s brand identity and history as well.
The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.
Derek Rathel is the Vice President of Sales for Foundry’s Design business. As head of sales for design, he works with consumer packaged goods companies across the globe, helping them to achieve their digital transformation and sustainability goals by leveraging Foundry’s suite of 3D design and rapid iteration products