Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.

ARTICLES

Marketing ROI
Brand Packaing: ROI vs Awareness

ROI vs Awareness

Amelia Neate answers influencer marketing’s billion dollar question.
March 22, 2021
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With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are.
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MATCHESFASHION
Brand Packaging: Sustainability

Fashion and Beauty Packaging Looks Best with Sustainability Messaging

Communicating eco-credentials in fashion and beauty packaging make the brand more appealing to consumers
Robert Lockyer
March 18, 2021
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Long before coronavirus took over our newsfeeds, there was climate change. And, although the former is posing a significant threat to our livelihoods right now, the latter is still set to cause devastating damage in the future unless we begin to take action.
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The Book of British Luxury Packaging
Brand Packaging: Sustainability

The Book of British Luxury Packaging

The 2020 Walpole Yearbook shows the future of sustainable luxury packaging is evolving.
Kristenkazarian 200x200
Kristen Kazarian
March 17, 2021
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The 2020 Walpole Yearbook forecasts the future of British luxury, with essays from Esquire’s Alex Bilmes, The Economist’s Daniel Franklin, Lydia Slater of Harper’s Bazaar and other leading luxury commentators, as well as stories from 60 Walpole member brands.
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