For the first time in its 77-year history, Minute Maid will harmonize its global juice portfolio under one consistent look and feel with the new campaign: Filled with Life™.

The new visual identity is being rolled out across all packaging and on e-commerce and digital channels. 

Silver Hills Sprouted Bakery, a leading producer of wholesome, plant-based bakery products made with sprouted whole grains, has announced a complete brand refresh that includes a full packaging redesign and an enhanced product portfolio, including the introduction of a new Omega-3 ALA rich load, Omegamazing, hitting the market later this year.

The new work emphasizes the brand’s commitment to sustainability, while enhancing the colorful and fun identity for which Smarties® is recognized.

Rabbit Hole Distillery, located in Louisville, Kentucky, produces one-of-a-kind American whiskey by using its own original recipes, but the whiskey is not the only element that makes the company unique. 

Propel Fitness Water, a PepsiCo brand made with Gatorade electrolytes, has announced that it will start 2023 with a major brand redesign and a bold new look. 

Nut industry leader John B. Sanfilippo & Son has relaunched its Orchard Valley Harvest (OVH) brand, with an identity and packaging developed in partnership with global brand design agency Straight Forward Design.

The packaging features a bold visual identity that showcases the brand’s attention to detail when it comes to crafting quality frozen pizzas, while also paying homage to Genio Della’s brand identity and history as well.

The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.