As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.

While many brands are striving to create lighter, more environmentally friendly and innovative packaging solutions, there are still too many products on the market today that are heavily over-packaged or over-engineered. 

An all-natural energy drink that’s low in sugar, sources its caffeine naturally from green tea, and is non-carbonated; X2 is designed for every-day, healthy living.

Metsä Board, part of Metsä Group, has created a new, enhanced folding boxboard portfolio, designed specifically to help brand owners and packaging converters tackle the big issues in packaging: saving resources, reducing carbon footprint and ensuring product safety.

Around the globe, companies are racing to deliver innovative products and services to a youthful target market. Manufacturers and retailers are taking drastic measures to cater to and enable the rising appetite for tech, using it alongside updated packaging formats to mold the shopping model into an end-to-end experience that piques millennials’ interest.

While many brands are striving to create lighter, more environmentally friendly, efficient and innovative packaging solutions, there are still too many products on the market today that are heavily over-packaged or over-engineered.

Steve’s Ice Cream, a Dean Foods Company brand, announced new artist-designed packaging and seven new flavors, in preparation for a full brand re-launch.

The full-size, flat wine bottles are made from 100% post-consumer recycled material and were created to advance wine bottles into the 21st century with a more sustainable, efficient, convenient and cost-effective solution.