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Home » Topics » Brand Packaging

Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
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ARTICLES

Minute Maid Global Branding.png

Minute Maid Refreshes Brand Identity with First-Ever Global Campaign

Bobby Douglas
Bobby Douglas
May 26, 2023
One Comment

For the first time in its 77-year history, Minute Maid will harmonize its global juice portfolio under one consistent look and feel with the new campaign: Filled with Life™.


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Protein Puck Wanderlust.png

Noun Ventures Helps Protein Puck Undergo Total Brand Overhaul

May 22, 2023
No Comments

The new visual identity is being rolled out across all packaging and on e-commerce and digital channels. 


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Touchstone Packaging
Brand Packaging

Touchstone Pistachio Company Upgrades Packaging with Little Big Brands

Having long been a private label, Touchstone enlisted the help of Little Big Brands when they became their own brand
Bobby Douglas
Bobby Douglas
April 20, 2023
No Comments
Silver Hills Sprouted Bakery
Brand Packaging

Silver Hills Sprouted Bakery Undergoes Brand Redesign

The reimagined packaging made its debut last month at Natural Products Expo and was inspired by the brand’s longtime mission to promote healthy living through healthy choices.
Bobby Douglas
Bobby Douglas
April 4, 2023
No Comments

Silver Hills Sprouted Bakery, a leading producer of wholesome, plant-based bakery products made with sprouted whole grains, has announced a complete brand refresh that includes a full packaging redesign and an enhanced product portfolio, including the introduction of a new Omega-3 ALA rich load, Omegamazing, hitting the market later this year.


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Play In Our Colorful World.png

Echo Helps Smarties® Integrate Sustainability Throughout Brand Positioning

March 14, 2023
One Comment

The new work emphasizes the brand’s commitment to sustainability, while enhancing the colorful and fun identity for which Smarties® is recognized.


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Dac-Austin-of-Rabbit-Hole-Distillery.jpg

Rabbit Hole Distillery Touts Partnership with Independent 2, Domino Digital Printing

Rabbit Hole Distillery produces one-of-a-kind American whiskey by using its own original recipes, but the whiskey is not the only element that makes the company unique.
March 10, 2023
One Comment

Rabbit Hole Distillery, located in Louisville, Kentucky, produces one-of-a-kind American whiskey by using its own original recipes, but the whiskey is not the only element that makes the company unique. 


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NewPackages-Propel-900x550.jpg
New Packages

Propel Fitness Water Undergoes Major Brand Redesign

The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.
Bobby Douglas
Bobby Douglas
March 9, 2023
One Comment

Propel Fitness Water, a PepsiCo brand made with Gatorade electrolytes, has announced that it will start 2023 with a major brand redesign and a bold new look. 


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Orchard Valley Harvest redesigned packages
Brand Packaging

Orchard Valley Harvest Unveils Purpose-Led Packaging Redesign

New packaging spotlights connection to charity partner Conscious Alliance and other organizations tackling food insecurity.
Brad Addington
Brad Addington
March 1, 2023
No Comments

Nut industry leader John B. Sanfilippo & Son has relaunched its Orchard Valley Harvest (OVH) brand, with an identity and packaging developed in partnership with global brand design agency Straight Forward Design.


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Genio Della.png

Genio Della Partners with Pearlfisher to Unveil Frozen Pizza Packaging

February 23, 2023
No Comments

The packaging features a bold visual identity that showcases the brand’s attention to detail when it comes to crafting quality frozen pizzas, while also paying homage to Genio Della’s brand identity and history as well.



Read More
propel.jpeg

Propel Fitness Water Undergoes Major Brand Redesign

February 9, 2023
No Comments

The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.


Read More
More Articles Tagged with 'Brand Packaging'
Derek Rathel

Derek Rathel

Derek Rathel is the Vice President of Sales for Foundry’s Design business. As head of sales for design, he works with consumer packaged goods companies across the globe, helping them to achieve their digital transformation and sustainability goals by leveraging Foundry’s suite of 3D design and rapid iteration products

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Events

June 6, 2023

Global Pouch Forum

Global Pouch Forum logoFor 25 years Global Pouch Forum remains the event to get the most up-to-date information from experts and network with leaders and innovators who develop, supply, buy or recommend flexible materials including pouches, films and machinery.

June 7, 2023

Panel Discussion: The State of the Flexible Packaging Industry

During this session, Alison Keane will present our “State of the Industry” address covering industry growth data for flexible packaging, trends driving use of flexible packaging, and other key variables impacting flexible packaging usage. After Alison delivers her address, a panel of FPA companies will discuss key points facing the industry.

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