Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.
This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.
PACK EXPO Las Vegas and the co-located Healthcare Packaging EXPO, presented by PMMI, the Association for Packaging and Processing Technologies, takes place Sept 23-25. The event will cover 900,000 net sq. ft. of exhibit space, with 2,000 exhibitors and 30,000 attendees from nearly every market.
As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.
While many brands are striving to create lighter, more environmentally friendly and innovative packaging solutions, there are still too many products on the market today that are heavily over-packaged or over-engineered.
If a buyer didn't have a trusted source back in the days of buying pot before it was legal, he or she could end up with a bag of oregano, or something worse. Thanks to legalization, the chances of that happening again are practically nil in states where pot is legal and people can buy from a licensed dispensary.
Tarsus Group (owner and organizer of the Labelexpo and Brand Print Global Series of trade shows) and the Association for PRINT Technologies (owner and organizer of the PRINT® eventhave today announced that they will combine efforts to launch Brand Print Americas. This will take place in lieu of PRINT® 2020 and will be co-located with the 2020 edition of Labelexpo Americas, happening at the Donald E Stephens Convention Center in Rosemont, IL, from September 15-17.
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!