Expanding business practices is difficult when storefronts are closed or you don’t have the overhead to pay for high-level experiences. Nevertheless, you can rework your existing processes and offerings to create a sensory experience without breaking the bank.
Hard Rock International is partnering with Stewart’s Enterprises Inc., the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverages, to bring Hard Rock® Premium Hard Seltzer to stores nationwide later this year.
The WD-40 Specialist ® line (launched in 2011) of professional-grade lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions, has an opportunity to be identified on the shelves faster by end users wiith new packaging.
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
Coca-Cola brand Peace Tea is encouraging its fanbase to “Speak Your Peace” in the upcoming election through a partnership with Vote.org., a nonprofit, nonpartisan organization dedicated to increasing voter turnout by offering registration and educational resources.
Magnum ice cream brand has rolled out more than 7 million ice cream tubs made with certified circular polypropylene from SABIC’s TRUCIRCLE™ initiative that uses feedstock made from recycling used, mixed plastic.
With social distancing in place this season, fans may be unable to go to their beloved stadium, so Pepsi is paving (literally) a new way for fans to keep this tradition alive and pre-game at home. The brand is bringing an at-home tailgating experience to 20 fans. At nearly $5,000 in value, this customized 16 sq. ft. tailgating box has everything needed for a Homegate experience.
Kellogg is offering U.K. customers the chance to create a personalized 'back to school' cereal box. Shoppers collect codes from three promotional packs and then upload a photo and personalized message to a website
In this issue of Packaging Strategies, we share an article about a popular men’s wellness brand, finding an ecommerce partner for growth and control of your products, PACK EXPO Show coverage, a chocolate factory that found the right system for its bars, a Q&A with two companies on sanitary equipment and making the switch to aluminum.