The brand's new look aims to elevate brand recognition and retail performance.
September 4, 2024
This move comes as part of a strategic effort to elevate the brand’s presence in retail environments and enhance its appeal among health-conscious consumers.
Upon completion of the transaction, Kellanova will become part of Mars Snacking, led by Global President Andrew Clarke and headquartered in Chicago, allowing Mars to bring even more beloved brands to more consumers globally.
The redesign emphasizes the company's commitment to organic, gluten-free ingredients and introduces new convenient sizes for single and family snacking.
Joseph Zeppilli, Co-Founder of Bad Monkey Popcorn, talks about the company’s journey toward creating viable compostable packaging for one of the world’s most popular snack foods.