Four-time UEFA Champions League winner, seven-time Ballon d'Or award winner, and FIFA World Cup 2022 Champion takes the brand’s “No Lay’s, No Game” platform to the next level. The soccer great is starring in a new commercial titled “Messi Visits” and appearing on limited-edition Lay’s chips packaging to commemorate the “No Lay’s, No Game” movement celebrating the UEFA Champions League.
New packaging showcases better-for-you ingredients, social responsibility.
February 13, 2023
The refreshed Single Serve and Pouch packages feature cheerful, vibrant colors; a larger playful color bar for ease of identification at retail; and a prominent new flavor image that shows ingredients and the finished confections for greater appetite appeal, plus a soft touch, matte tactile feel.
Focusing primarily on pork rinds and bean dip, Southern Recipe Small Batch offers a variety of flavors, like Korean BBQ and Spicy Dill, while also giving consumers larger portions and healthier options than its competitors.
Despite the onslaught of better-for-you snacks, the classic potato chip remains a consumer favorite. Kristin sits down with Gene Manwaring to talk about the origin of potato chip packaging in the latest installment of Packaging Past.
We’ve seen many innovations related to the service, production, packaging and distribution of food over the years. These changes all aim to protect public health and create a more efficient and sustainable food industry. The following are ways that one innovation, artificial intelligence (AI), is helping the food industry to achieve its goals.
February is Super Bowl month, where many CPG brands will pay $6.5 million for a 30-second spot and hope it resonates with consumers and increases sales. This year, Lay’s potato chips will run its first ad during the game in 17 years.
Snacking is an American pastime. Mintel's Snacking Motivations and Attitude study have the proof stating, “Snacks account for 51% of all food sales, and 92% of adults in the United States have snacked within the last 24 hours.”