PAC Worldwide’s new packaging for LiveGlam’s “Kiss Me” collection of lippies. Each lipstick arrives in a sleek poly bubble mailer featuring a luscious pair of red lips whose seductive shine leaps off the brand’s signature all-black matte background. 

Typically not a market where sustainable packaging is regularly seen, cosmetics giant L'Oréal joins 60+ brands, retailers, government agencies and NGOs in collaboration to advance all plastic packaging in the U.S., to become reusable, recyclable or compostable by 2025.

The Better With Less – Design Challenge had an international jury including packaging design experts from various fields related to packaging, design, brand strategy and innovation. After the judging concluded and the finalists chosen, a roundtable panel discussed what they saw as well as the challenges facing the packaging community.

Masks are changing the way Americans use makeup, with an interest in bold eye makeup prompting a rise in sales of products like eye shadow. Lipstick, however, has been particularly hard hit during the pandemic and could indicate the demise of "the lipstick index."

Victorialand Beauty, an indie all-natural skincare company, launches The CyR.U.S.™ System of Raised Universal Symbols, a tactile recognition system comprised of a set of raised trademarked symbols to make its packaging more accessible with a simple touch.

Winners of the 2020 BEYONDPLASTIC Awards, which looked for new designs to eliminate single-use plastic packaging in society, brought innovative and elegant solutions to make common consumer items biodegradable and CO2-free.

The Inspyre™ paper by Pregis is dispensed from the Easypack Quantum™ on-demand, void-fill system. By using an automated packaging system that dispenses paper directly into the box, Inspyre paper offers high throughput.

Along with the health threats of COVID-19 came a host of unpleasant impacts to daily life, such as shortages. Retailers were unable to keep up with the demand for staples like toilet paper, paper towels, etc.. 

Now more than ever, ecommerce businesses must play a leading role in enhancing customer experience, protecting employee interests while taking the center stage in global economic recovery. That cannot happen without a well-oiled fulfillment and logistics machine.