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If a buyer didn't have a trusted source back in the days of buying pot before it was legal, he or she could end up with a bag of oregano, or something worse. Thanks to legalization, the chances of that happening again are practically nil in states where pot is legal and people can buy from a licensed dispensary.
As more and more leading brands like Coca Cola, Molson Coors and Constellation Brands prepare to get in the cannabis game, marketing for this product is ready to break out of its niche and become mainstream.
Medical marijuana is legal in my neck of the woods. But I wanted to observe the industry in full bloom, so I took a trip to Colorado where both medical and recreational cannabis have been legal since 2014.
