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Home » Authors » Tom Newmaster

Tom Newmaster

Tom Newmaster, FORCEpkg
Articles

ARTICLES

Global Beer Brands Rethink Direction

Global Beer Brands Rethink Direction

Tom Newmaster
September 9, 2020

Your favorite beer may not be what it once was. It’s now a division of a worldwide beverage corporation. “Bud” of St Louis is now Anheuser-Busch InBev NV (AB InBev) of Anderlecht Belgium. Coors of Golden Colorado is now Molson Coors EH. In a series of complicated mergers and acquisitions their brands now include Coors, Molson, Miller Brewing and Sharps’s Brewery of Cornwall, U.K.


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Speed and Agility — the Engines Behind the New Normal

Speed and Agility — the Engines Behind the New Normal

Tom Newmaster
July 23, 2020

Along with the health threats of COVID-19 came a host of unpleasant impacts to daily life, such as shortages. Retailers were unable to keep up with the demand for staples like toilet paper, paper towels, etc.. 


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Cannabis Industry Ignites Job Market for Design and Packaging

Cannabis Industry Ignites Job Market for Design and Packaging

Tom Newmaster
June 2, 2020

Over 200,000 full-time jobs and growing — that’s the impact cannabis is having on our economy. This data didn’t come from the US government, but from a study reported in Leafly, the largest cannabis website in the world.


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Cannabis: Augmented Reality For Packaging

Cannabis: Augmented Reality For Packaging

Tom Newmaster
May 21, 2019
If a buyer didn't have a trusted source back in the days of buying pot before it was legal, he or she could end up with a bag of oregano, or something worse. Thanks to legalization, the chances of that happening again are practically nil in states where pot is legal and people can buy from a licensed dispensary.
Read More
Cannabis: No One Under 5 Admitted

Cannabis: No One Under 5 Admitted

Tom Newmaster
March 21, 2019
As more and more leading brands like Coca Cola, Molson Coors and Constellation Brands prepare to get in the cannabis game, marketing for this product is ready to break out of its niche and become mainstream.
Read More
Cannabis: Land Of Exploding Business Models

Cannabis: Land Of Exploding Business Models

Tom Newmaster
February 18, 2019
Pennsylvania-based Tom Newmaster of FORCEpkg set out to explore the wild west for an exclusive series on the evolving business of legalized cannabis.
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A Funny Thing Happened on the Way to the Pot Dispensary

A Funny Thing Happened on the Way to the Pot Dispensary...

Tom Newmaster
October 25, 2018
Medical marijuana is legal in my neck of the woods. But I wanted to observe the industry in full bloom, so I took a trip to Colorado where both medical and recreational cannabis have been legal since 2014.
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