Larceny Kentucky Straight Bourbon Whiskey has launched “Unlock the Rickhouse” augmented reality app. With this app, consumers can search through the rickhouses to learn more about the product, potentially win daily prizes and enter to win $10,000.

Unless you have been out of the United States for quite some time, you likely know about White Claw and other hard seltzers. Sure, if you’re a product of the ’90s, you remember Zima hard soda in the clear bottle with bright blue and black labeling. Raise your hand if you never tried one, just to try it. Nobody? Exactly.

This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.

Allure Wine’s sparkling new bottle is making a bold, luxury statement, inspired by Marilyn Monroe’s iconic song "Diamonds are a Girl’s Best Friend."

The best packaging creates an unforgettable experience that encourages the customer to come back purchase after purchase. It creates a sense of loyalty between your company and the consumer. The perfect way to create an unforgettable experience? Multi-sensory packaging.

Ball Corporation has launched a pilot of infinitely recyclable aluminum cups in the U.S. and the University of Colorado Boulder will introduce the cups to fans at Folsom Field for the 2019 football season. 

Avery Dennison Label and Packaging Materials has launched TC-2000, a new film topcoat that enables converters and brand owners to create packaging with clearer, stronger colors and bolder graphics.

Modern thermal printers can produce color labels and flexible packaging — without ink, toner or ribbons. 

Molson Coors just launched an ambitious new plastics and packaging strategy focused on increasing recyclability and reducing its use of virgin plastics by 2025.