As the Packaging Strategies ranking of the largest beverage packaging companies demonstrates, the big just keep getting bigger. Since its merger with SAB Miller in late 2016, Anheuser-Busch InBev has become the undisputed king of the beverage world, leading the list for the second year in a row.
When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?
If you are in business long enough, there will come a time when you’ll need to rebuild your brand. Rebuilding a brand isn’t a process that many brand owners go through regularly. To help with that process, here are five steps to rebuilding your brand.
Covectra designed the AuthentiTrack solution to ensure product integrity. It is intended to combat counterfeiting and diversion across a wide range of industries including food & beverage, electronics, fashion, cosmetics, luxury goods and more.
Colors are everywhere. They can affect our perceptions and the way we react to the world around us. Our brains respond to specific colors differently, and this can influence our mood, behavior and decision-making.
Larceny Kentucky Straight Bourbon Whiskey has launched “Unlock the Rickhouse” augmented reality app. With this app, consumers can search through the rickhouses to learn more about the product, potentially win daily prizes and enter to win $10,000.
Unless you have been out of the United States for quite some time, you likely know about White Claw and other hard seltzers. Sure, if you’re a product of the ’90s, you remember Zima hard soda in the clear bottle with bright blue and black labeling. Raise your hand if you never tried one, just to try it. Nobody? Exactly.
This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.
The October issue of Packaging Strategies centers around packaging design, as well as features cartoning, cobots, cleanable equipment advantages, aseptic packaging, household packaging trends and more!