Butter Wines by JaM Cellars, best known for its Butter Chardonnay—the number one best-selling premium SKU of Chardonnay¹—has announced the release of ButterLight Chardonnay in cans. 

Launched a year after the award-winning ButterLight Chardonnay debut, the new 250mL cans meet growing consumer demand for lower-alcohol wines, a category forecasted for exponential growth over the next decade, in a convenient, on-the-go format.

"When we introduced ButterLight last year, it marked our first step into the low-alcohol category, something we've been perfecting for years to offer a truly great option within our portfolio," said John Anthony Truchard, Founder and CEO of John Anthony Wine & Spirits. "Consumers are looking for more choices that fit every occasion, and ButterLight was designed with this shift in mind: real Chardonnay flavor, lower alcohol, and zero compromise on quality. Packaging it in a convenient can was the natural next move."

With ButterLight Chardonnay now available in both bottles and cans, wine lovers can enjoy a lighter pour without sacrificing the bold, creamy taste that defines Butter. Earlier this year, ButterLight Chardonnay was named the #1 Best-Tasting Light Wine², offering just 85 calories and 40% less alcohol than traditional wine³—meeting growing demand for lower-ABV options. The low-alcohol wine category is forecasted to grow at a 7.8% CAGR from 2025 to 2032⁴, underscoring that interest in lighter wines extends well beyond the traditional Dry January reset, which nearly 30% of Americans take part in annually.

"We worked to preserve what Butter drinkers love most, lush Chardonnay character and a smooth finish, while crafting something noticeably lighter," said Jeff Kandarian, Executive Winemaker, John Anthony Wine & Spirits. "ButterLight proves that 'light' can still mean full-flavored, and we're thrilled to now offer it in a convenient can alongside original ButterCans."

The new format reflects Butter's ongoing commitment to packaging innovation, which began with ButterCans Chardonnay in 2018 after extensive research and development to ensure that the signature Butter Chardonnay flavor translated perfectly to aluminum. Those same technical standards were applied to ButterLight Chardonnay Cans, ensuring the 8.5% ABV, 85-calorie wine delivers the same bright, smooth ButterLight experience, whether poured from a bottle or opened from a can. 

Related: Check out Packaging Strategies’ interview with Marian Leitner-Waldman of Archer Roose regarding the advantages of canned packaging for wine.

Building on Butter's success in launching great-tasting light wine last year, the brand is preparing to enter the non-alcoholic wine space with ButterZero™, a new extension crafted to deliver less than 0.5% alcohol by volume with the incredible taste and texture wine lovers expect from Butter. ButterZero is designed to disrupt the non-alcoholic category in the same way Butter Chardonnay disrupted the wine aisle in 2010—by offering approachable, great-tasting wines at an amazing price, now with zero proof. The line will be available in 750mL bottles across four varietals, including Sparkling Rosé, Sauvignon Blanc, Chardonnay, and Pinot Noir. These four ButterZero varietals will hit grocery shelves in early 2026.

Shoppers will discover ButterLight Cans directly in the wine aisle during better-for-you season, supported by bright, eye-catching in-store displays and point-of-sale materials designed to highlight the lighter pour. 

¹ Source: Nielsen: Total US xAOC, 52wks Ending 09.06.2025, Chardonnay, $13+, 750mL

² Source: The Tasting Panel Magazine, April 2025, blind tasting of industry professionals against 13 light wines 8-9% ABV.

³ ButterLight per 5 fl oz. Average analysis: 8.5% ABV, 85 Calories, 4g Carbs, 0g Protein, 0g Fat. 40% less alcohol compared to regular Butter Chardonnay.

⁴ MicroMarket Insights, Low Alcohol Wine Market Forecast 2025–2032