The popularity of tattoos has been increasing during the last ten years, driven by social media, popular culture and a revolution of values supported by Millennials and Gen Z . 

The market is expected to grow by 20.1% over the next five years.

The platform is designed to help F&B and CPG brands assess consumer preferences.

It all hinges on whether or not consumer habits shaped by the lockdown are permanent.

The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon. CPG manufacturers have seen demand rise as restrictions on daily life have forced people to spend more time at home.

ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.

While frozen foods once were considered a sub-par meal choice and unhealthy newer options are giving consumers what they crave. It is evident that the novel coronavirus has shifted consumer preferences, and frozen foods is one significant market we see change.

Behavioral research firm, InsightsNow, is sharing research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights regarding consumer lifestyle disruption and the impact on interaction with brands.