The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon. CPG manufacturers have seen demand rise as restrictions on daily life have forced people to spend more time at home.

ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.

While frozen foods once were considered a sub-par meal choice and unhealthy newer options are giving consumers what they crave. It is evident that the novel coronavirus has shifted consumer preferences, and frozen foods is one significant market we see change.

Behavioral research firm, InsightsNow, is sharing research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights regarding consumer lifestyle disruption and the impact on interaction with brands. 

Goldbeck Recruiting, a globally connected executive search firm based in Vancouver, British Columbia, interviewed industry professionals across the continent and found a boost for locally produced goods.