Consumer purchase criteria and expectations for quality shift depending on the food or beverage category. In addition to the organic label itself, consumers look to farm-level and processing cues to augment and occasionally stand in for the specific values they associate with organic.

Google data shows a 500% increase in searches for "sheet pan dinners" since 2016 as consumers seek healthy, convenient meals at home.

Functionality, sustainability and shelf appeal will continue to be key factors in the choice of packaging in this market, with formats made from plastic continuing to edge out other materials in most cases.

More than half of the consumers worldwide take sustainable packaging into consideration before buying a product. 

E-commerce can’t simply replicate in-store packaging strategies; they need to be reviewed and examined.

While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up "digital" and is socially and environmentally concerned.

The popularity of tattoos has been increasing during the last ten years, driven by social media, popular culture and a revolution of values supported by Millennials and Gen Z . 

The market is expected to grow by 20.1% over the next five years.