Consumer trends have contributed to a gradual replacement of rigid pack formats by flexible packaging during the last decade or so. Total flexible packaging sales were at $219.5 billion in 2016, with growth expected at an annual rate of 4.3% to $282.6 billion by 2022. 

With the majority of global consumers already recycling, demand for environmentally friendly packaging will increase further in response to heightened publicity around plastics ending up in the ocean, according to GlobalData, a leading data and analytics company.

The good news is this: New package designs and formats are constantly launching to help us better eat on the go.

With high-impact graphic designs, packaging structures tipping the scale of cool, and innovative closures that do much more than open and close the pack, you might call it the Twilight Zone of packaging. So are we choosing what is new and unique just to stand out - and if so, does it work?

The proof is in the pouch: The Flexible Packaging Association (FPA) announces the sales benefits of switching to flexible packaging for brand owners. 

It has long been said, “Don’t judge a book by its cover.” However, in the world of retail, we all know this is exactly what customers are doing when they are deciding between products. 

The buzz of craft beer seems finally to be fading. While on its surface the category may appear bubbly, over a decade of consistent double-digit growth has led to an oversaturated selection of brands on shelves.