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When it comes to organic food and beverage purchases, consumers prioritize different sets of criteria depending on product categories.
September 7, 2022
Consumer purchase criteria and expectations for quality shift depending on the food or beverage category. In addition to the organic label itself, consumers look to farm-level and processing cues to augment and occasionally stand in for the specific values they associate with organic.
Transparency in products remains important to consumers. They want to know where the everyday products they purchase are coming from, what they are made of and if they fit their shopping preferences.
Functionality, sustainability and shelf appeal will continue to be key factors in the choice of packaging in this market, with formats made from plastic continuing to edge out other materials in most cases.