This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon. CPG manufacturers have seen demand rise as restrictions on daily life have forced people to spend more time at home.
From nearly 100 global and local reports, case studies and insights from experts including McKinsey, Mintel and Nielsen, a report by Davidson Branding highlights seven key drivers of consumer behavior that define successful modern-day fast-moving consumer goods (FMCG) brands. These are the things that actually impact what people buy in store and whether they will repurchase it.
ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.
Most schools are offering online schooling this year, as the pandemic hasn’t slowed to a halt just yet. What it means for kids is a little more lag in breakfast time and a little more snack time. Cereal fits the bill for both.
While frozen foods once were considered a sub-par meal choice and unhealthy newer options are giving consumers what they crave. It is evident that the novel coronavirus has shifted consumer preferences, and frozen foods is one significant market we see change.
Behavioral research firm, InsightsNow, is sharing research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights regarding consumer lifestyle disruption and the impact on interaction with brands.
Goldbeck Recruiting, a globally connected executive search firm based in Vancouver, British Columbia, interviewed industry professionals across the continent and found a boost for locally produced goods.
A new survey by Smurfit Kappa has provided insights into how Conscious Consumerism is continuing to drive the need for U.K. organizations to embed sustainability into business operations.
