Packaging Strategies

2020 May

This issue of Packaging Strategies highlights alcohol consumption trends during coronavirus including social media engagement; how to get the best pricing for your business and your customers; when and how to automate your packaging line; a jerky snack brand redesign; the importance of flexible packaging; and the tipping point in eCommerce.

Spotlight 1

The COVID-19 Booze Boom

Consumers are drinking more alcohol, as stay-at-home orders continue around the United States.

Kristen Kazarian

May 5, 2020

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Americans are drinking their way through the novel coronavirus (COVID-19). Many are holding Zoom video “happy hours” with friends and colleagues, while others are content to imbibe by themselves or with a significant other with no social media necessary.

Spotlight 2

Consumers Raise the Social Engagement Bar

Kristen Kazarian

May 6, 2020

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Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic — an astounding 326.51% year over year. And consumers are interested in engaging with brands that are donating money or resources to coronavirus relief efforts.

Brand Packaging: Ecommerce

The Ecommerce Tipping Point in Packaging

A range of automated packaging equipment options enables cost-effective, speedy fulfillment even during peak periods.

Del Williams

May 6, 2020

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With the rapid growth in eCommerce, online retailers that are already annually fulfilling a significant volume of orders may reach a tipping point where they must eliminate manual aspects of the packing and fulfillment process and transition to higher speed, automated packaging operations.

Materials

The Importance of Flexible Packaging

Three key insights cement why flexible packaging is, and will remain, a premium packaging solution.

Jay Funderburk

May 11, 2020

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As the saying goes, you only get one chance to make a first impression. In the packaging world, flexible packaging is considered by many to be the optimal way for a company to put its best foot forward.

Brand Packaging: Brand (Re)New

Country Archer Updates Recipe and Branding of Beef Jerky Portfolio

Kristin Joker

May 11, 2020

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Country Archer Jerky Company recently rebranded its entire catalog of products and changed the name to Country Archer Provisions.

Operations

How to Get Pricing Right — For You and Your Customers

Combine business expertise and strategy with data-driven customer and market insights to consistently set the right price at scale.

Jared Wiesel

May 11, 2020

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Packaging companies are operating in a rapidly and dramatically changing economy. The landscape is increasingly digital, requiring new ways to make transactions and position products online.

Packaging Strategies Editor's Note Main Image

Editor’s Note: Hype and Hysteria

Kristen Kazarian

May 11, 2020

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Our daily lives have been upended since this pandemic hit. Many people across diverse industries were furloughed or lost their jobs entirely. The global economy was hit and we feel it in the United States. In fact, the Business Insider reports that the U.S. economy may slump 30% in this second quarter.

FBA Column

Corrugated Box Producers Help Sustain Supply Chain Agility

Rachel Kenyon

May 11, 2020

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People around the world are learning the hard way how completely dependent we all are upon reliable supply chains to keep our economy — and our lifestyles — running. In the shadow of quarantines and social distancing guidelines, consumers have had to rely more than ever on ecommerce to deliver necessities.

Automation

Back to the Basics: When and How to Automate Your Packaging Line

Michael Castor

May 11, 2020

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You’ve worked hard to grow your business, starting out as a small company where you packed a few boxes per day to growing into one that requires packing a few boxes per second. While you’ve been able to keep up with the busy pace of change, you’re wondering, “how long can I keep this up?”

CPX20: Cannabis Products Exchange

CPX20: Cannabis Products Exchange is a unique new event spotlighting the latest in the development and production of legal cannabis edibles and beverages. This interactive two-day conference is designed to inform and inspire the ideation, innovation, research and development, manufacturing, packaging, distribution, and consumer safety of legal cannabis edibles and beverages.

Your one-stop shop for all things converting is back in 2020 with additional exhibit space! Celebrating 13 years as the only one-day expo exclusively located in the Midwest, Converters Expo unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers.

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