Packaging Strategies

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2018 December

In this issue of Packaging Strategies, hear about the latest in holiday packaging, private label brands, take a look at packaging innovation and trends, and much more!

Cover Story

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Retail Private Label Brands
Cover Story

The Truth About Private Label Brands

Retailers get a bigger slice of the pie by issuing new store brands and expanding existing private label lines
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Kristen Kazarian
December 12, 2018
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So long national brand imitations, lackluster packaging design and sub-par taste. Today’s private label brands are head-to-head with national brands as more retailers are entering the market. On store shelves and e-commerce platforms, it’s hard to miss the dramatic growth.
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Feature Articles

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adjustment to an end-of-line system
Machinery Technology: End of Line

Reach Full Production Faster on a New End-of-Line Machine

Vertical startup integration increases end-of-line ROI in less time by partnering with the right integrator.
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Mike Grinager
December 11, 2018
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Vertical startup integration is a turnkey project where a new end-of-line, or multi-machine system, is integrated and Factory Acceptance Tested (FAT) offsite before being disassembled, transported and reassembled at the end-user location.
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Friends Fun Wine bottle and can wines
Market Trends: Beverage Packaging

3 Winning Elements Necessary in Wine Packaging

Among the stiff competition in the wine category, distinctive packaging and design is essential.
Joe Peleg
December 17, 2018
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For the beverage industry, the power of packaging has never been more important — new entrants into the space can literally live or die by it. With the global marketplace becoming more crowded, the opportunity to get noticed on-shelf or online is more competitive than ever.
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Columns

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OMAC Column

Implementing PackML PackTags

Implementation in an OPC UA server offers potential for end-to-end OEE solutions
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Lee Smith
December 11, 2018
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Since becoming a standard 15 years ago, PackML has proven to be a powerful development and production tool. End users worldwide rely on PackML’s state model and consistent terminology to easily integrate disparate machines on a packaging line, manage production problems and simplify training.
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Legal Column
Legal Column

Copyright Protection for Creative Product Packaging

Copyright may be available as an alternative or supplemental protection for product packaging.
David-kluft
David Kluft
December 12, 2018
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If you have ever been tasked with considering what types of intellectual property protection were available for a new packaging design, copyright may not be the first thing that came to mind. After all, it is trademark law that is designed to protect the public’s association with a commercial name or logo.
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Fibre Box Association Column

Guilt-Free Holiday Shopping Comes Boxed

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Rachel Kenyon
December 17, 2018
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Each holiday season, shoppers buy more gifts online than the year before — not surprising, given continuous growth in e-commerce year-round. In December, surging residential package deliveries draw increased attention. As people notice boxes everywhere, it’s natural to wonder: Is e-commerce increasing packaging use and waste?
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