Packaging Strategies

June 2020 Cover

2020 June

This issue of Packaging Strategies highlights how companies can move ahead during these unprecedented times; package printing innovations, and a case study on one printer creating lunchboxes for frontliners; how best to choose FFS equipment; advanced analytics with Big Data; ready-to-heat vegan dishes answering consumers call and more.

Cover Story

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Premier Press used Komori’s Impremia IS29 press
Spotlight 1

Innovations in Package Printing Automation

Newer technologies enable integration between press and post-press solutions to automate the entire package manufacturing process.
Doug Schardt
June 9, 2020
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The discriminating eye and mechanical knowledge of a seasoned press operator have been indispensable for achieving maximum press performance. However, over the last 20 years or so, the printing industry has seen declining numbers of experienced press operators as they age and retire with too few replacements for them.
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Feature Articles

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Brand Packaging: COVID-19 Case Study

Pivoting to the Future

In today’s unprecedented times, it is crucial that brands have the tools to transform not only successfully but quickly.
Christine Wu
June 11, 2020
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Innovation is the antidote to overcoming seemingly impossible challenges. Smart leaders will study how some companies have adapted during the current COVID-19 crisis to learn how to implement useful marketing tools in order to quickly pivot their business to overcome any future disruptions.
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convenient, ready-to-eat, heat-and-serve format
Market Trends

Ready-to-Heat Dishes: The New Regular Food

Consumers are moving toward vegan options, and with the new choices available, it’s no wonder.
Kazarian
Kristen Kazarian
June 12, 2020
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With the rise in plant-based diets and healthy foods, companies are starting to focus on providing foods that make consumers physically feel good. And Upton’s Naturals dishes, alone or added as a meal, are just what consumers have been craving in variety.
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Brand Packaging: Rebranding

The Story Behind the Packaging: Midol

The iconic pain reliever gets a packaging overhaul, new branding message and 100% digital campaign to resonate with a new generation.
Kristin Joker
June 12, 2020
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Since 1939 the packaging described the product as a cure for “periodic pain.” Although the name was familiar with young women, the brand lacked relevance with Gen Z and was losing market share due to the increase of new female-focused start-ups.
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The Morpheus vertical form, fill & seal machine from Matrix
Machinery

Communication is Key to Successful Form, Fill & Seal Projects

Understand your application and communicate expectations of the equipment and the partnership you want.
June 11, 2020
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Due diligence goes a long way toward ensuring a proper match between your new form fill seal equipment and your production and sales goals. This was my own firsthand experience for many years while I was on the purchasing side, specifying packaging equipment for a global food manufacturer.
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TwinCAT automation software
Automation

Augment Big Data Strategy with Advanced Analytics

Substantial computing power make the case to analyze machine performance directly on controllers, before the cloud.
Daymon Thompson
June 11, 2020
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The debate between cloud and edge computing strategies remains a point of contention for many controls engineers in the packaging industry. Using advanced analytics algorithms, companies can sift through this mass of information, or Big Data, to identify areas for improvement.
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Columns

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Packaging Strategies Editor's Note Main Image
Editor’s Note

The Meat & Poultry Crisis

Kazarian
Kristen Kazarian
June 12, 2020
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In order to keep lost sales at a minimum, meat and poultry processors recently have turned to online sales as well as selling directly to consumers. Will this work for the long haul, depending on how long the supply chain will be chinked?
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