Packaging Strategies

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2020 October

In our October issue, the PACK EXPO Connects preview will whet your appetite for its new virtual format, applying IIoT technology and analytics, cold cereal trends, marketing as a tool for packaging, exploring tomorrow’s packaging and more.

Cover Story

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Feature Articles

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PACK EXPO Connects: Preview

PMMI Presents: PACK EXPO Connects

The virtual PACK EXPO Connects tradeshow will include an intuitive, interactive platform for live engagements with consumer packaged goods companies and suppliers.
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Kristen Kazarian
October 8, 2020
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For the first time in 60 years, PACK EXPO International has cancelled. However, if you thought that a pandemic would stop the global packaging event, you would be mistaken.
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PACK EXPO Connects: Preview

Easing Product Safety Concerns in Today’s Climate

How brands can leverage packaging to uphold consumer expectations amid the COVID-19 crisis
Tom egan
Tom Egan
October 13, 2020
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Amid this uncertainty, consumers are practicing new approaches to various aspects of their lives, including how they conduct visits with loved ones or how they clock in for work. In particular, COVID-19 has prompted a major shift in how people shop.
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Materials

Exploring Tomorrow’s Packaging

Sustainable, improved quality and reduced cost.
Edward Kosior
October 12, 2020
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Most packaging on shelf these days was designed with the primary purpose to engage with the consumer, protect the contents within and tell a strong brand story. What recyclable features it may include are not always by design and they certainly are not thought through.
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Columns

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Editor’s Note

The Total Package

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Kristen Kazarian
October 14, 2020
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The other day I received in the mail something called “LastSwab.” I didn’t have a clue what it was, so I opened the package, and lo and behold: a carrying case for one lone cotton swab.
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