Packaging Strategies

2020 November

In this issue of Packaging Strategies, we share an article about a popular men’s wellness brand, finding an ecommerce partner for growth and control of your products, PACK EXPO Show coverage, a chocolate factory that found the right system for its bars, a Q&A with two companies on sanitary equipment and making the switch to aluminum.

Cover Story

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Ecommerce sales trends
Spotlight

3 Ways to Prepare for a Holiday Ecommerce Surge

Ecommerce sales are expected to garner a greater share of total retail sales globally for the holiday season.
Bharani Bobba
November 2, 2020
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While ecommerce had been seeing a surge prior to COVID-19, in the current and post-pandemic environment — and particularly heading into the holiday season — ecommerce sales are expected to garner a greater share of total retail sales globally.
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Feature Articles

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Massman Automation’s GP-M3000 pouch filling machine
PACK EXPO Connects: Show

Cannabis Gets Ready for Its Close-Up

Despite ongoing legal hurdles, an increasingly diverse market is poised for automation.
Jorge izquierdo
Jorge Izquierdo
November 1, 2020
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It’s safe to say that within the next decade, the everyday routine of millions of American consumers will integrate some type of cannabis, whether as a functional food and beverage ingredient, a beauty product, or as a health or mood aid.
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PACK EXPO Connects: Show

Tips for Thriving in an Ecommerce Marketplace

Flexibility, collaboration and automation offer keys to success in an omnichannel world.
Jorge izquierdo
Jorge Izquierdo
November 1, 2020
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Let’s face it: The ecommerce revolution has not only changed the rules for consumer packaged goods (CPG) companies, it has created a whole new game in which COVID-19 has only cemented the need for brands to adapt.
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PACK EXPO Connects: Show

Exhibitor Products

November 1, 2020
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The products below will be shown at PACK EXPO Connects in Virtual Showrooms. These only touch the surface, as to-date there are more than 2,500 demos to view. Visit the Live Demo section on PACK EXPO Connects.
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A Taste of the Iconic Cadbury’s Redesign
Brand Packaging: Redesign

A Taste of the Iconic Cadbury’s Redesign

Chocolatier goes bold with eye-popping colors and graphics.
Kristenkazarian 200x200
Kristen Kazarian
November 4, 2020
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Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.


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Making the Switch to Aluminum
Materials

Making the Switch to Aluminum

A guide to getting started with aluminum bottles.
Jason Lewinski
November 2, 2020
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It’s no secret that sustainability has risen in importance as a packaging consideration, but it can still be startling to see how strong consumer preferences are in relation to this issue today.
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high-speed Peregrine robotic cartoning system
Automation

Sanitary Equipment Design for the Times

Two companies offer tips on what to look for in sanitary equipment and how it can help to reduce product recall and improve productivity.
Kristenkazarian 200x200
Kristen Kazarian
November 2, 2020
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Sanitary equipment is used in food, pharmaceutical, meat and dairy packaging applications religiously. In times like these — during a pandemic or other situations that threaten food safety — it is of utmost important to know what you need.
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Columns

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Packaging Strategies Editor's Note Main Image
Editor’s Note

A Steady Pace

By now, most of us are likely getting used to social distancing, wearing masks, using hand sanitizer non-stop and the craziness the first three-quarters of the year was. But what has the pandemic brought to the packaging space?
Kristenkazarian 200x200
Kristen Kazarian
November 3, 2020
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Now more than ever, packaging safety is a top priority — not just for pharmaceuticals and certain foods requiring temperature, moisture or other control measures.
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Sean Riley is the editorial director of marketing & communications at PMMI
PMMI Column

The Reliability of Robots

Sean riley
Sean Riley
November 3, 2020
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A recent headline in the Philadelphia Inquirer reading “Robots don’t get sick” succinctly summed up the current view of consumer packaged goods (CPG) companies during the COVID-19 pandemic when it comes to automation.
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