Packaging Strategies

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2019 July

In this issue of Packaging Strategies, we share new technologies in digital printing, insight on brand packaging, inspection lines, closures in eCommerce packaging, and more!

Cover Story

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An HP Page Wide C-500 Press at The Boxmaker
Spotlight Feature

Digital Printing: A Packaging Revolution

Digital printing has a role to play for the future of packaging, opening the door to exciting and creative opportunities.
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Kristen Kazarian
July 11, 2019
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Digital print technology does not need a separate plate for each print run — unlike offset and flexo printing. Instead, all colors are printed in a single pass. Not having to constantly replace plates is a big cost and time saver.


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Feature Articles

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Millennial & Gen Z Pet Parents
Brand Packaging: Pet Food Packaging

Tapping Into the Values of Millennial & Gen Z Pet Parents

Eco-friendly, quality and convenience are what the new generation of consumers expect from brands and packaging.
Pedro Goncalves
July 15, 2019
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As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.


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J&J Snack Foods chose X-ray systems
Machinery: Case Study

Inspection Lines Do the Trick for Frozen Desserts

J&J Snack Foods chose X-ray systems that offer impressive features at an affordable price.
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Kristen Kazarian
July 15, 2019
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J&J Snack Foods is an innovative national leader in the snack food and frozen beverage industries. To protect product quality, J&J Snack Foods turned to Mettler Toledo Safeline and installed three X-ray systems — one X33 model, and an unusual two-lane X36 model in 2018.


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Packaging wow factor
Brand Packaging: Consumer Trends

Top Trends Driving Branding and Packaging

Consumer trends are the driving force behind packaging innovations in the marketplace.
Phil Bagdasarian
July 16, 2019
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In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience.


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decentralized motion control components
Automation

Middleware: A New Take on an Old Trend

Middleware is one way to help move machine mechanics in a predictable way.
Tom Jensen
July 16, 2019
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Trends are funny. Some trends seem to quickly grab the attention of the public, only to fizzle out after the launch of the next trend. In retail, this is most notable with the latest kids’ toy — as soon as the holidays have passed so has the hype.


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e-commerce packaging and the role closures play
Materials

The Role Closures Play in E-Commerce Packaging

The changing landscape of e-commerce packaging and the role closures play
Patrick Brannon
July 17, 2019
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When designing closures for some of the world’s biggest brands, the biggest challenge we must overcome when it comes to e-commerce is ensuring our designs can withstand the impact of being shipped. The second challenge is leak protection.


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Wahl Beard Care Products
Market Trends

The Modern Man's Grooming Products

Manscaping rituals and the popularity of beards create a demand for new men’s grooming products.
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Kristen Kazarian
July 18, 2019
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Subscription services, grooming kits and self-barbering products are just a few of the hot trends for men’s personal care in the last few years. Even the old-school Barbasol shaving can has a new look, with different colors on the cans and caps for each scent as well as a distinct design technique.


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Columns

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Packaging Strategies Editor's Note Main Image
Editor’s Note

Cannabis and the FDA

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Kristen Kazarian
July 18, 2019
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When I was growing up, as many of you I’m sure, I would never have guessed that cannabis would be legalized. Back then it was taboo, worse than alcohol and seen as another drug on the streets. Remember the commercial, “This is your brain on drugs,” with the eggs frying in a pan?


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