New packaging showcases better-for-you ingredients, social responsibility.
February 13, 2023
The refreshed Single Serve and Pouch packages feature cheerful, vibrant colors; a larger playful color bar for ease of identification at retail; and a prominent new flavor image that shows ingredients and the finished confections for greater appetite appeal, plus a soft touch, matte tactile feel.
KitKat, one of the world's most popular confectionery products, recently introduced recyclable paper packaging as a pilot test for the brand.
February 10, 2023
Nestlé will produce more than a quarter of a million KitKat bars wrapped in paper in an exclusive partnership with Coles, a local retailer. The pack has a QR code which people can scan to have their say and give valuable feedback on the new paper packaging.