Opal Fruits was first launched in the U.K. in 1960, but were aligned with the global brand name Starburst in 1998. Since then there has been an increasing appetite for retro sweets — and a growing campaign on social media to bring back the popular fruity chews.
U.S. plastic bag manufacturers and recyclers just signed a wide-ranging sustainability commitment for the industry and renamed their coalition the American Recyclable Plastic Bag Alliance (ARPBA). The agreement by ARPBA members includes a target that 95% of plastic retail bags be reused or recycled by 2025.
Poor packaging leads to lost sales and revenue. And, it’s no mystery why. As awesome as your product might be, it’s the packaging that does the selling. So, don’t let poor packaging undermine your sales.
With compliance deadlines beginning this month, the international custom market research firm specializing in launch strategies has released a paper guiding brands through the challenges and opportunities ensuing from the FDA’s new Nutrition Facts labeling regulations. AMC Global draws on its decades of work in brand strategy for pack design and labeling to provide practical guidance.
Food App places bets on healthier choices by consumers.
January 3, 2020
Foodvisor, a new Health Tech app, was created to help people eat smart so that they can feel better and live healthier and better lives. It is a highly advanced AI-powered food diary that provides automatic photo recognition and personalized nutritional coaching.
Investment in innovation by surface effects specialists continues to bring highly innovative, eye-catching features, which incorporate advanced optical technology, to the world of luxury and brand packaging.
Trends around the world are moving fast and changing how we live and interact with the world. Brands will need to understand how these trends will impact their ability to do business and find solutions to adjust.
In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.