The way food is packaged and marketed is constantly changing, thanks in part to consumer trends, the goal of packaging sustainability and the never-ending fight to reduce food waste. This has resulted in a wide variety of enhancements that continue to evolve.
Just because millennials and members of Generation Z are close in age, does not necessarily mean they share the same belief systems. For this generation, diversity, purpose, and honesty are more than hashtags. They are virtues these young consumers expect from all brands.
The global e-commerce packaging marketing is projected to see a compound annual growth rate of 11.3% through 2023, cites The Freedonia Group. Apparel and accessories alone took 18% of the market in 2018.
Pepperidge Farm and the Christmas Spectacular Starring the Radio City Rockettes announce Pepperidge Farm as Official Cookie Partner of the Christmas Spectacular. This first-time partnership will include the creation and sale of the new "Toy Soldier" cookie, inspired by the production's iconic Rockette number, "Parade of the Wooden Soldiers."
Daelmans is a family owned Dutch bakery founded in 1909 and bakers of the world's most popular stroopwafels. Famously known for the brand's holiday packaging, the treats are now out for the holiday season.
Greetabl, a provider of patented gift boxes, and Sweeter Cards, maker of chocolate bar greeting cards, partnered with R.R. Donnelley & Sons Company to capitalize on the growing desire for personalized experiences that go beyond the traditional greeting card.
Siegwerk, a leading provider of printing inks for packaging applications and labels, and APK AG, a specialist in the production of high quality plastic granulate from plastic waste, want to meet the challenges of plastic recycling together and further optimize the recyclability of plastic packaging working in a circular economy.
Mastercard has introduced two bespoke macaron flavors, Passion and Optimism, in the latest manifestation of its multisensory brand expression, arriving on the heels of the launch of its first flagship restaurant, PRICELESS, in New York City.
In the November issue of Packaging Strategies, we feature a new trend: Re-commerce, brands and Generation Z, resealable closures in food packaging, a pretzel company with filling & weighing equipment for more productivity and much more!