Corrugated packaging is an increasingly noticeable part of daily life, especially in today’s new age of e-commerce. With a business philosophy dedicated to responsibility, the corrugated packaging industry’s recycling track record is miles ahead of any other packaging material.
CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”
The food service industry is in the midst of a major transformation. Digital technology is increasingly interwoven into the food service experience. A whopping 45% of QSRs now provide a pick-up in store feature on their mobile apps.1
In 1978, Bill Huggins and Bill Mann founded Pretzels Inc. Based in Bluffton, Indiana, the company manufactures and distributes traditional, peanut butter-filled, flavored, seasonal and gluten-free pretzels, as well as extruded snack products, to leading grocers as well as private and national brands.
Two packaging industry trends are causing headaches for automated case packing OEMs and their customers. OEMs must advance their design strategies to keep the cost of automation affordable so customers continue to receive optimum ROI.
The global e-commerce packaging marketing is projected to see a compound annual growth rate of 11.3% through 2023, cites The Freedonia Group. Apparel and accessories alone took 18% of the market in 2018.
Pepperidge Farm and the Christmas Spectacular Starring the Radio City Rockettes announce Pepperidge Farm as Official Cookie Partner of the Christmas Spectacular. This first-time partnership will include the creation and sale of the new "Toy Soldier" cookie, inspired by the production's iconic Rockette number, "Parade of the Wooden Soldiers."
Graphic Packaging International (GPI) has developed KeelClip, a paperboard packaging solution for cans that offers sustainability advantages and merchandising benefits as compared to other packaging options.
Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, producer of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS ready-to-drink Cold Brew in cans. In addition, BAILEYS Roast & Ground Coffee bags and K-Cup pods will also be available.
In the November issue of Packaging Strategies, we feature a new trend: Re-commerce, brands and Generation Z, resealable closures in food packaging, a pretzel company with filling & weighing equipment for more productivity and much more!