Paperboard/Corrugated/Cartons
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Read about what’s new in paperboard, corrugated and cartons across all markets.

ARTICLES

convenient, ready-to-eat, heat-and-serve format
Market Trends

Ready-to-Heat Dishes: The New Regular Food

Consumers are moving toward vegan options, and with the new choices available, it’s no wonder.
Kazarian
Kristen Kazarian
June 12, 2020
No Comments
With the rise in plant-based diets and healthy foods, companies are starting to focus on providing foods that make consumers physically feel good. And Upton’s Naturals dishes, alone or added as a meal, are just what consumers have been craving in variety.
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Brand Packaging: Rebranding

The Story Behind the Packaging: Midol

The iconic pain reliever gets a packaging overhaul, new branding message and 100% digital campaign to resonate with a new generation.
Kristin Joker
June 12, 2020
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Since 1939 the packaging described the product as a cure for “periodic pain.” Although the name was familiar with young women, the brand lacked relevance with Gen Z and was losing market share due to the increase of new female-focused start-ups.
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Premier Press used Komori’s Impremia IS29 press
Spotlight 1

Innovations in Package Printing Automation

Newer technologies enable integration between press and post-press solutions to automate the entire package manufacturing process.
Doug Schardt
June 9, 2020
No Comments
The discriminating eye and mechanical knowledge of a seasoned press operator have been indispensable for achieving maximum press performance. However, over the last 20 years or so, the printing industry has seen declining numbers of experienced press operators as they age and retire with too few replacements for them.
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