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Brand PackagingCandy/Confectionery

Ferrara Debuts Themed Flavors to Celebrate U.S. Soccer Partnership

Sweeten-the-Fandom.png
Image Credit: Ferrara
March 4, 2026

On the heels of its newly announced multi-year partnership with the U.S. Soccer Federation, Ferrara is kicking off the season with limited-edition product offerings across three of its beloved brands, including a new SweeTARTS® Ropes flavor, the return of Berry Punch NERDS® Gummy Clusters® and a soccer-themed Trolli® Sour Brite Squad pack.

Designed to elevate every game day moment – from pre- to post-match celebrations – the exclusive lineup aims to spark excitement, encourage celebrations and create shared moments for fans nationwide leading up to the 2026 FIFA Men's World Cup and the 2028 Olympic Games in Los Angeles.

SweeTARTS Ropes GOOAAL-DEN Pineapple Punch brings a winning twist with an all-new pineapple punch flavor. A tangy fruit punch filling wrapped in soft, bendable ropes delivers the perfect sweet-meets-fruity bite for in-the-moment snacking. With pineapple ranking as the third most desired emerging flavor in sugar confectionery, it's a natural choice for this soccer-inspired lineup.

NERDS Gummy Clusters Candy Berry Punch Breakaway returns as a fan-favorite but with a soccer-ready twist. "Berry Punch Breakaway" pairs the iconic NERDS Gummy Clusters signature gummy center and tangy, crunchy shell with red, white and blue packaging. This marks the first RED, WHITE and BLUE U.S. Soccer–themed release of this delicious raspberry, cherry and punch combination.

Trolli Sour Brite Squad joins the lineup with an "All-Star" Sour Trio. Known for its uniquely shaped crawlers and neon-brite colors, this mix brings together berry and citrus combinations, including Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange. With three fun shapes in every bag, this team is ready to take the game-time experience up a notch.

"We know our consumers are looking for fresh, exciting ways to experience game day," said Greg Guidotti, Chief Marketing Officer at Ferrara. "By putting an unexpected U.S. Soccer twist on our iconic brands like NERDS, Trolli and SweeTARTS, we're bringing the energy and excitement that fuels U.S. Soccer Team fandom this season – whether they're cheering at home, in the stands or even online."

All packs include bold U.S. Soccer graphics, playful soccer-inspired details and collectible packaging. Beginning Friday, April 3, fans can also enter for a chance to win weekly U.S. National Soccer team prizes, including U.S. Soccer gear, limited-edition swag and matchday tickets – with opportunities to earn additional entries throughout the summer. 

"Fandom isn't just about what happens on the pitch; it's about the rituals, the shared traditions and the moments that bring people together," said Catherine Newman, Chief Marketing & Communications Officer at U.S. Soccer. "With Ferrara, we're extending that experience beyond the stadium, creating joyful touchpoints that make being a U.S. Soccer fan even more fun and memorable."

Taking the partnership even further, these initiatives extend in stores and across the U.S., featuring co-branded creative campaigns, on-site stadium activations – including Ferrara's first-ever fan engagement experience – sampling programs and community engagement events. Fans can also enjoy additional Ferrara favorites throughout the soccer season. For more information on the partnership or the full list of brands included, visit: https://www.ferrara.com/us/en/us-soccer-and-ferrara-launch-new-partnership-sweeten-fan-experiences.

These limited-time offerings are available now at select retailers and will roll out nationwide through September, in 3 ounce, 3.5-ounce, 5-ounce, 6.3-ounce, 8-ounce, 9-ounce and 12.3-ounce packs – perfect for solo snacking or sharing with friends and family.

KEYWORDS: candy Ferrara limited edition packaging partnership

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