In this article, Samantha Juna of TricorBraun explains how to achieve snack packaging that not only protects the product but also speaks to consumers' lifestyle priorities and drives brand loyalty for long-term sales success.
Updated design elements include a refined color palette that pulls hues from the ingredients of Lay’s recipes, including pickle green, hickory brown, savory red, and more.
Sold in more than 2,600 stores nationwide, initially, customers will see the brand’s new look on the salsas and in-store materials, and on the tortilla strips’ packaging in the fall.