The rebrand for the producer of berries includes a new logo, packaging and in-store merchandising in grocery stores across the U.S. and Canada  — the result of a consumer research study that determined what millennials and Gen Z wanted to see.

Francis Ford Coppola Winery premieres two custom wines for the 2019 Oscars and Governors Ball, Final Cut - 91^st Edition Rutherford 2016 Cabernet Sauvignon and Final Cut - 91^st Edition Russian River Valley 2017 Chardonnay.

Personalization is so much more than a name game; it is a broad term brands use when leveraging customer information to provide a customized experience.

Slow-brew soda start-up Somersault spotted a need for a healthy option to appeal to consumers who want to drink less alcohol yet don’t want to increase their sugar consumption. Drinks design specialist Denomination was asked to create a brand and packaging design.

Active and intelligent packaging platforms serve different roles. Active packaging acts directly with the packaged product by interacting with it chemically or biologically. It has an effect on the product in the pack to extend shelf life, maintain quality and inhibit microbial or fungal growth, or it provides information about the condition of a product.

Avery Dennison Label and Packaging Materials is adding three new collections and five new facestocks to its Wine & Spirits Portfolio, designed to help winemakers tell their brand’s unique story.

Demand for digital printing in packaging was estimated to be valued at over U.S. $11 billion in 2016, and a new report by Future Market Insights estimates it to grow at 15.3 percent to surpass U.S. $52 billion in revenues by 2027.

AWA Alexander Watson’s annual International Sleeve Label Awards are open for entries for the 2019 competition. Participants at all levels of the shrink and stretch sleeve label industry supply chain, from material supplier and designer to end user/brand owner, may submit entries.   

Koia has launched Koia Keto, a beverage containing ingredients specifically for consumers following a ketogenic (keto) eating plan. Decadent flavors include Caramel Creme, Chocolate Brownie and Cake Batter. 

As hospitals, labs and entire supply chains adopt RFID technologies, they become smarter. Smart labeling provides another layer of visibility, efficiency and, ultimately, patient safety to the healthcare industry.