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Coding on packaging is a process most manufacturers aim to accomplish seamlessly but with minimal effort and attention. When trying to move product out the door, you want to avoid using coding equipment that can cause restraints, whether it’s slowing down a line changeover or having to adjust incorrect, missing or unreadable codes.
GT's COCOYO, from the maker of the Kombucha brand, GT's Living Foods, debuted refreshed labels with a brighter and bolder look to the stark white yogurt aisle.
It’s no secret that 2020 has been a year like no other. As the coronavirus pandemic swept across the globe, Americans had to adjust to a new reality: wearing masks, social distancing and staying home as much as possible.
The National Office of Vine and Vitivinicultural Products (ONVPV) in Romania, is using the latest in holographic labels from specialist security printer Eltronis, to promote the provenance of its regional wines and protect drinkers from potential counterfeits.
The new GS1 US guideline helps the retail industry implement GS1 Digital Link, a standard that allows brands to web-enable barcodes and provide consumers with rich product information with a single scan.
In order to demonstrate different tamper-evident features, Metsä Board’s packaging design team produced two samples using MetsäBoard Pro FBB Bright folding boxboard.
Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.