According to Cassandra Yu, Avery Dennison’s product manager, rapid roll, shrink sleeves represent a strong growth segment in packaging right now – and it’s a growth rate that isn’t expected to slow any time soon. In fact, she says the heat shrink sleeve format in North America is clipping along at a 7 percent growth rate, as it branches beyond food and beverage, nutraceuticals and household chemicals, and makes inroads into new categories like health and beauty.
“Growth rate continues to be strong,” she says. “It’s expected to continue to outpace other label technologies. (Shrink sleeves) give brands a way to really compete on shelf against this world of brands that they’re seeing. It has 360-design, offers opportunity, and it’s a really great billboard to advertise your brand and communicate your message to your customer base.”