Toppan Printing, a global leader in communication, security, packaging, décor materials, and electronics solutions, will be presenting the latest security solutions for intelligent packaging at the AIPIA World Congress 2019 to be held Nov. 18-19 at the Amsterdam Conference Centre Beurs van Berlage.
Toppan will demonstrate how its expertise in security and packaging enables connected products as part of the digital transformation in packaging. This entails integrating an NFC tag into every product to give it a digital identity that facilitates connection to the Internet, links to customers at every point of the product’s journey, and a variety of dynamic solutions for brands and consumers. Solutions made possible by connected products include authentication, traceability, and consumer engagement. This means that brands can introduce product verification, protect against refilling and tampering, monitor the supply chain in real time, prevent grey market distribution, and engage with consumers directly to enhance the value of feedback and improve digital marketing strategies.