It takes foresight to know when a company needs to diversify its offerings. In 2012, TC Transcontinental, a Canadian printing and French-language publishing group, recognized that its two core operating sectors —printing and media — were mature and facing a likely decline in the foreseeable future.
As a family-controlled company, TC Transcontinental’s profitable growth has always been a priority, says Melanie Montplaisir, manager of public relations and brand management. “We needed to create a long-term competitive advantage. We needed to diversify our operations to ensure our future growth.”