This spring Hershey will celebrate Kit Kat’s latest flavor, Birthday Cake. The new Kit Kat bar is available nationwide starting this month. The popular brand has been offering a variety of flavor innovation, including Kit Kat Duos Mint + Dark Chocolate, Sweet Cinnamon, and Pumpkin Pie. This release marks the third new limited-edition flavor announced in 2020, following the success of Raspberry Crème and Lemon Crisp. These offerings are from the Kit Kat flavor innovation team which is constantly working to create new flavors throughout the year. “Kit Kat Brand takes flavor seriously and aims to deliver for our fans who are just as passionate about the endless flavor possibilities,” said Justin Kukura, senior manager chocolate product development at The Hershey Company. “Kit Kat Birthday Cake delivers on the universal love of the layers of birthday cake flavor and aroma of frosting perfectly paired with the surprise crunch of sprinkles.”