In a world where sustainability is a top priority, brand owners in every industry are positioning their brands as environmentally friendly. From food production to packaging, even price may be taking a back seat to sustainability when it comes to consumer demands.
A study by the Flexible Packaging Association in 2018 concluded that 72% of brand owners believe consumers care about the sustainability aspects of packaging materials. In fact, 79% of consumers say that they prefer products that are in sustainable packaging over those that are not.