McKinsey suggests a three-step plan to help packaging companies through the crisis.
After safety issues have been addressed, review the company’s production footprint and what it will need to ensure that it can keep running. Screen the supply chain to understand the risk of disruptions — such as dependence on a single supplier source for raw materials or on printers that might close — and then take actions to address anticipated disruptions and shortages. Next, examine how consumer sentiment may be evolving and how that could make some shifts necessary in its portfolio of packaging offerings.