Miyakoshi has announced the launch of its water-based inkjet digital press for flexible packaging. While marketing focus steadily shifting from a mass to a more personalized approach, and each consumer increasingly has his/her own individual tastes and needs, analogue printing technologies such as —gravure and flexography — cannot always cater to such requirements. This has led to vendors needing to create an ever increasing variety of products but of smaller quantities, a phenomenon which has led to a constant reduction in the size of production lots.