The retail, media and banking sectors are examples of industries that have been shaken to the core over a relatively short period of time. By and large, digitalization is not just the implementation of digital technologies into existing business architectures; it is about questioning existing business logics in the light of new possibilities offered by the latest digital technologies.
The packaging industry is also undergoing a profound transformation, with brand owners shaking up its value chain. They are under pressure from competition, market expectation and new local brands to reduce new product cycle times, from packaging design to arrival on the shelves. The reduction of lot sizes, the continual growth of digital printing and the need for color consistency between physical and online product displays means more efficient workflow tools are needed. Competition from traditional and emerging players is also intensifying within packaging plants around digital products and services.