The six athletes, Venus Williams, Megan Rapinoe, Ashima Shirashi, Jordyn Barratt, Lakey Peterson, and Katerina Nash are world champions, Olympians, and Olympic hopefuls. The sports they represent range from traditional events like cycling, tennis and soccer, to newer sports like skateboarding, surfing, and climbing. Whether you are a world champion or a weekend warrior, human-powered sport connects and inspires us, and Clif Bar, with its brand positioning, fuels us to keep going.
“I created Clif Bar, the ultimate energy bar, to serve all types of athletes and fuel their favorite sports,” says Clif Bar and Company founder and co-CEO Gary Erickson. “Today, our bars are eaten by everyone from the elite athletes on our new packaging to everyday athletes playing pickup basketball or challenging themselves on a long hike. While I’ve never been a professional athlete myself, I’m inspired by those at the pinnacle of their sport, and we hope by featuring these six women on our new packaging that we can continue to inspire athletes at all levels.”