At first sight, specializing in the impossible doesn’t look like the best way to build a profitable long-term business. For Pennsylvania-based prepress house Imageworx, however, it’s a strategy that has proved highly successful for more than two decades.
To understand what achieving the impossible looks like, consider the winning entry of Imageworx in Miraclon’s Global Flexo Innovation Awards. “The Art of Magic” postage stamps were notable for two remarkable firsts: They were the first U.S. postal stamps ever printed flexo, and the first to exploit 3D micro optical printing. Unveiled in Las Vegas by the United States Postal Service — and world-famous magician David Copperfield — three of the stamps featured animated 3D effects, including a white rabbit popping out of a top hat.