While “sustainability” as a strategic initiative encompasses much more than packaging (social, economic and environmental factors must all be considered), packaging is the one touchpoint all consumers, value chain partners, investors and retailers will see.
And what they’re looking for isn’t a vague, greenwashed message about how great the packaging is for the environment. Here, the term “sustainable packaging” is really talking about an umbrella of packaging categories that can be tied to an unambiguous environmental benefit — lightweighting, recyclability, compostability and other specific ways to reduce the burden of your packaging on the environment.