search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • MARKETS
  • MATERIALS & SERVICES
  • EQUIPMENT
  • SUSTAINABILITY
  • DIRECTORY
  • MORE
    • GLOBAL POUCH FORUM
    • TOP 25 CONVERTERS
    • ENEWSLETTER
    • EMAGAZINE
    • FLEXIBLE PACKAGING STORE
  • PACKAGING STRATEGIES
Flexible Packaging Flexible Packaging Materials & ServicesFlexible Packaging NewsSustainable Flexible Packaging

BOPET Films Europe and Searious Business Introduce the Vita Nova Initiative

March 1, 2021

BOPET Films Europe and Searious Business launched Vita Nova, a new consortium of industry players promoting the use of mono-PET flexible packaging in the circular economy. The consortium welcomes players from throughout the industry including producers, sorters, recyclers, machine manufacturers and brand owners.

Circularity Goals
Although flexible packaging is resource efficient, it is challenging to recycle due to its size and the complex mix of materials, inks and adhesives. Current research into the recycling of flexible plastic packaging waste focusses mainly on the mechanical recycling of polyolefins, which in isolation will not achieve European circularity goals. Although mechanical recycling is a well-established process for rigid packaging, it is unlikely to be scalable for flexible polyolefin structures due to the lack of end markets for low quality recyclate, which are not suitable for use in food packaging. Feedstock recycling does offer a future end of life strategy for mono polyolefin and mixed plastic recycling but is a high cost and high carbon option and may not always lead to closed loop recycling of plastics back to plastics.

The Vita Nova consortium promises to deliver results that will enable the European flexible packaging market to respond to growing pressures from both the public and governments to improve the recyclability of flexible packaging. BOPET Films Europe vice chair Michael Kreuter says, “We cannot achieve these goals in isolation, and through this Vita Nova initiative we hope to pull together knowledge from across the value chain to improve the circularity of flexible packaging.”

Focus on mono PET flexible packaging
The companies report at least 25% of all flexible packaging applications rely on the material properties provided by PET, and in many cases moving to a polyolefin alternative will lead to an increase in material usage and a drop in packing efficiency without improving the end of life outcome for the packaging. Broadening the scope to include mono PET structures opens up more end markets for mechanically recycled material rather than simply focussing on one solution.  It also enables the option of monomer recycling, which is a lower cost and carbon form of chemical recycling, with a more realistic possibility of closed loop recycling of flexible packaging waste into new packaging products.

PET films are the only commercially available option for the use of food contact approved recycled content and therefore are a key element of delivering on the sustainability goals of the industry.
The benefits of PET films include:

  • Commercially available with high levels of food contact approved recycled content
  • Inherent stiffness and stable temperature range which enable high speed packing processes
  • Strong odour barrier, preserving flavours and preventing cross-contamination
  • Ideal substrate for functional barrier layers due to its stiffness, flatness and stable response to temperature
  • Ease of ink adherence making it the printers’ choice of substrate
  • Better suited for mechanical recycling due to its inherent resistance to contamination and ability to maintain material properties over repeated extrusion cycles

Mono PET packaging structures have the potential to deliver on all four European Plastic Pact targets and enable retailers and brand owners to meet their sustainability pledges. Notably, when using recycled content in flexible packaging used for food applications, PET films are the only current viable option.

Replacing mixed plastic flexible packaging with mono PET solutions could enable better recyclability, improve resource-efficiency and lead to greenhouse gas emission reductions.

Challenges
Vita Nova reportedly aims to address that PET-films are not currently sorted and recycled in Europe at scale. Steven Davies, chair of BOPET films Europe says, “It’s a sad fact that currently virtually all flexible packaging is being incinerated. Vita Nova comes from the Latin for new life and this is exactly what we are trying to give to flexible packaging by developing a model for true closed loop recycling. Mono PET structures offer the packaging industry the best in class option in terms of material usage and recycling processes, and are a key element if the industry is to hit the collective goals we have signed up to by 2025.”

Key deliverables for Vita Nova
The aim of the Vita Nova Initiative is reportedly to ensure that the use of flexible PET packaging structures reach their full potential as a circular material; keeping it in the economy and out of incinerators.

Over the next 12 months, the Vita Nova consortium aims to develop and present:

  • Material redesign options moving from mixed plastics to mono PET
  • Quality sorting guidelines
  • Recycling pathway for PET films (considering both mechanical and monomer recycling)
  • Design for recycling guidelines for mono PET packaging
  • Research viable end markets for mechanically recycled flexible PET and prove a closed loop recycling process for monomer recycling

For more information visit www.bopetfilmseurope.com and www.seariousbusiness.com.

 

 

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Top 100 Food and Beverage Packaging Companies
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Material Converting
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Case Forming/ Packing/ Sealing
    By: Brad Addington

Flexible Packaging Buyers Guide.png

Sustainable Flexible Packaging.png

Get Connected!

FACEBOOK twitter YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!



Related Articles

  • FlexFilms Releases New BOPET, BON Films

    See More
  • Jindal Films Acquires Treofan Europe

    See More
  • Sun Chemical, acpo to Debut Jointly Developed Films at Labelexpo Europe

    See More
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing