Whether you’re just starting a business or working on your tenth startup, you should understand how you can put your prospective customers at ease, win trust and drive purchases. Your brand messaging is only as effective as the visual design that supports the messaging, so let’s take a look at how you can reassure customers and prospects with these five design tips:
The content on a product package, web design or advertisement is one of the first design considerations you must nail down. Certain content always provides reassurance when present. According to the experience analytics experts at ContentSquare: three elements are essential for online retailers: