There are a lot of brands and they are all “great”. Why spend time figuring out which one to buy from when your favorite YouTuber, TikToker, or podcaster can tell you the best one to get — and why — and give you a discount code on top of that. Over the years, I’ve learned about and purchased from plenty of companies through the people I follow online, and overall it’s been a pleasant experience.
Social media’s ability to curate and bring new information to you through what and who you choose to interact with can help brands find their audience Even without the influence of influencers, a brand can use social media to communicate about itself and tell a story. As a consumer, you can pick what to buy based on things that matter to you — like packaging, ethics, sourcing, ingredients, etc.