Layered-Ink Label Elevates New Beer for Big Top Brewing
The craft brewer unveils a stunning pressure-sensitive label with motion-like effects for its Okobee Pale Ale beer with the help of converter Labels, Tags and Inserts (LTI) and Fathom Optics Inc.
The craft beer industry is a highly competitive industry with fickle consumers continuously striving to find new, creative beer flavors and leaving their favorite beer of the moment for another. Customer retention is hard for brands, and many independent brewers have limited marketing budgets. So, many beermakers look to packaging, scarcity marketing and event messaging to retain consumers.
One such company is Big Top Brewing Company, a craft brewer with multiple locations in the state of Florida, and a beermaker that recently collaborated with Burlington, N.C.-based converter Label, Tags and Inserts (LTI) and Fathom Optics Inc., to produce a pressure-sensitive label that creates a shimmering, 3D effect for the entire wraparound label.