Flexible packaging is so popular and keeps growing marketshare year-over-year in the food and beverage segment, but retailers and private labels are now evaluating numerous paths for larger marketshare as sustainability desires by consumers take hold. Many industry stakeholders are moving quickly to post-consumer recycled content, but some retailers and private labels are in a unique position to execute deeper strategies — buoyed by its supply chain — and drive a sustainable packaging design that consumers crave.
One example of this trend is Amazon Grocery and its new insulated, secondary packaging made of recycled paper tissue in a layered format for frozen and chilled foods. In November 2021, Amazon Grocery introduced this secondary packaging solution and stated the importance of being able to recycle this material via traditional curbside pickup operations.