Mars Adopts Circular Resin for Retort Package and Private Label Leadership
Mars Petcare uses a new polypropylene-based resin from SABIC for its Sheba retort pet food package, and private labels keep leading with sustainable packaging material via UK’s supermajor, Tesco.
While the 2020 COVID pandemic — needs qualification now — presented huge challenges for internal pilot programs, many consumer packaged goods (CPG) companies pushed forward with these sustainability programs. One company that kept moving forward was Mars, Inc. when it collaborated with SABIC and Huhtamaki European Flexibles on a recycled polypropylene film structure for a range of pet food brands.
With the successful pilot in 2020 and 2021, Mars, Inc. announced the debut of its polypropylene (PP)-based flexible film for its retort-packaged Sheba line of cat food. The foundation for the flexible film is SABIC’s PP BCT 18 copolymer that contains post-consumer recycled (PCR) content. Besides the PCR content, Huhtamaki Flexibles Europe does the converting and print of a three-layer film pouch structure consisting of polypropylene (PP), polyethylene terephthalate (PET) and aluminum foil.