UK-based supermarket chain, Iceland, announces a new paper-meets-plastic pillow pouch packaging for its line of frozen chicken breast dippers. Plus, more industry news on paper-based flexible packaging.
Paper-meets-plastic packaging has been making inroads in Europe for the past two years as regulatory drivers and company initiatives have pushed food producers to add more recyclable content to their packaging. In late 2021, UK-based grocer Iceland introduced its line of frozen Chicken Dippers and has branded the package as a paper pillow pouch that will reduce the company’s plastic footprint and increase recycling rates.
Mondi Packaging Group supplies the flexible pillow pack that's 90% paper and 10% plastic to provide optimal barrier properties in the rugged frozen food section. “Iceland has been bold in our aims to remove plastic: We were the first UK retailer to publish our plastic footprint along with our pledge to ultimately become plastic free,” says Stuart Lendrum, head of packaging, quality and food safety at Iceland. “To deliver on this ‘Doing it Right’ promise, we knew we would need the expertise of global packaging suppliers like Mondi.”