As many of us know, flexible packaging can communicate brand value, support sustainable lifestyles and make a lasting impact on a consumer’s purchasing habits. However, it only takes 2.6 seconds for a consumer to make a purchasing decision between two different product options.
In addition, retailers and grocers have sold 19.2% more meat products in 2020 versus 2019, largely due to the increase in families cooking from home. These changing trends in the marketplace pose challenges to brands, packagers and others in the industry. To keep up with the quick decision making of consumers and the growing demand for meat products, brands and packagers need effective and efficient flexible packaging solutions.