Mars Bars to Debut New Paper Packaging in UK-Based Trial
Mars Incorporated, a worldwide snack food and pet care brand, has announced that its famous Mars Bar will come in new paper packaging on a trial basis. The paper-based packaging will be released in a limited amount of Tesco stores in the United Kingdom and will take place over the next few months.
The transition is part of the company’s broader packaging strategy, as it continues to build towards its Sustainable in a Generation Plan. Mars’ aim is to redesign its packaging for circularity, with the goal of making all of its packaging being recyclable, reusable or compostable in the near future.