Addressing the Challenges of Using Sustainable Films on Pouching Equipment
Sustainability is the key. In fact, as plastic packaging waste regulations ramp up in Europe, parallel trends indicate that environmentally friendly purchasing habits are becoming more popular among younger generations. Combined, these two components underscore the necessity for consumer brands to adopt sustainable packaging materials.
The new EU-wide rules on plastic packaging look to reduce unnecessary plastic waste, and instead encourage the use of fully recyclable materials by 2030. With that said, any company that looks to cater toward the European market will need to comply with these upcoming regulations within the next few years.