Mitolo Family Farms Develops Sustainable Paper Packaging for Fresh Potatoes
Mitolo Family Farms, Australia’s potato and onion category leader, has partnered with Australian supermarket chain Coles, as well as global innovators in sustainable packaging solutions Detpak, to create what is believed to be Australia’s first curbside recyclable paper bag for fresh potatoes.
The packaging innovation will see Mitolo Family Farms’ premium Gourmandine potatoes sold in new paper bags – delivering a 64% reduction in plastic (when compared to the previous packaging for this product).